WeWork by Gretel
Posted: Filed under: Business, Banking, Law and Finance, Graphic Design Reviews | Tags: American Design, Brand Identity Reviews, Branding Blog, Branding Reviews, Design For Print, Design Opinion, Design Reviews, Designed by Gretel, Designed in New York, Graphic Design, Graphic Design Blog, Minimal Design, Minimal Logos, Minimalist Brand Identities, Poster Design, Sans-serif Typography, The Best Brand Identities of 2019, The Best Graphic Design Work of 2018, The Best Logo Designs of 2019, The Very Best Brand Identities of 2019, Typography, Uncoated Papers & Cards Comments Off on WeWork by GretelOpinion by Richard Baird
Founded in 2010 and headquartered in New York, WeWork began as a workspace provider and has grown to offer a broader infrastructure of community management and support, event programming and virtual network management for small and large businesses, entrepreneurs and freelancers.
With significant and rapid growth WeWork worked with Gretel to align its visual identity with its purpose. “Framework”, a graphic route that functions as a visual metaphor for WeWork itself, replicating its activities and behaviours, is a responsive and dynamic structure that responds to any spatial format in new and interesting ways, on screen and in print, governing and linking, alongside a simple colour palette and imagery, all of WeWork’s communications. These include small and large format posters, signage, magazine and website design.
Varnom Ross by Bibliothèque
Posted: Filed under: Business, Banking, Law and Finance, Logo Reviews, Property | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, British Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Bibliothèque, Designed in London, Extended Typography, Fonts in Use: GT America, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Monochromatic Brand Identities, Recruitment Branding, Sans-serif Logotypes, Sans-serif Typography, The Best Brand Identities of 2019, The Best Business Cards of 2019, The Best Logo Designs of 2019, Type Foundry: Grilli Type, Visual Identity Design Blog Comments Off on Varnom Ross by BibliothèqueOpinion by Richard Baird
Varnom Ross is a London-based specialist recruitment agency carefully pairing property professionals with private and public sector clients operating throughout the UK. Their specialism emerges from a single-minded focus on searching for and discovering the perfect synergy between individual character and collective corporate culture, professional skill set and task. This is achieved through personal conversation rather than the impersonal algorithmic governance that characterises many of today’s recruitment firms. Varnom Ross worked with Bibliothèque to express this positioning through a distinct graphic identity of contrasts, graphic immediacy and personability across print (gifts, coffee cups, ink stamps, business cards and printed communications) and screen (website and social media posts).
Brilliant by The Studio
Posted: Filed under: Business, Banking, Law and Finance, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Smile In The Mind, Swedish Design, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography, Wordmark Design Comments Off on Brilliant by The StudioOpinion by Richard Baird
Swedish employee engagement consultancy Netsurvey and Bright, experts in customer surveys, have been merged and rebranded as Brilliant by The Studio. This merger and rebranding intended to create a new platform capable of encapsulating the skills and corporate cultures of both companies and develop a visual expression that people from each could identify with and stand behind.
In the same spirit as The Studio’s visual identity design for Netsurvey, reviewed on BP&O back in 2015, the direction for B2B company Brilliant, shuns a corporate austerity in favour of a concept based around “Serious Playfulness”. This manifests itself in the form of a dynamic logotype and extensive pictogram set, a vivid colour palette and bold typography with an immediacy and friendly quality. These choices link business cards, folders, envelopes, correspondence cards, signage and website.
