Text by Richard Baird.
Northzone is an early stage venture capital fund with the insight necessary to cut through the hype of funding and recognise strong teams doing good work. From their offices in London, Stockholm and New York they partner with founders at Seed, Series A and Series B stage across Europe and America. London-based Ragged Edge worked with Northzone to create a brand identity that would put founders before figures, and position boutique venture as the aspirational choice. Based around truth over hype and character over the size of an investment opportunity, Ragged Edge developed a visual language that evokes that of the editorial. This manifests itself through a bold logotype/masthead, dynamic layouts informed by stories, and an intelligible tone of voice. This links mobile and desktop digital experiences and printed surfaces such as business cards, newsprint, posters, book and invitations.
Opinion by Josh Nychuk.
If you consider all the tangible expressions of a country’s brand, money, with its essential function as a measure of value, could easily be considered one of the most important touchpoints. In this sense a country’s banknote is often the first point of physical contact with that place prior to travel. The shape, feel, colour, language, security features, artwork and heritage of currency informs the senses and begins to build perceptions. Norway understands this, and is about to show us all a little more of their personality, history and cultural identity through their new banknotes. This article was originally posted in 2014, reposted with new photography from Metric Design.
Opinion by Richard Baird
Founded in 2010 and headquartered in New York, WeWork began as a workspace provider and has grown to offer a broader infrastructure of community management and support, event programming and virtual network management for small and large businesses, entrepreneurs and freelancers.
With significant and rapid growth WeWork worked with Gretel to align its visual identity with its purpose. “Framework”, a graphic route that functions as a visual metaphor for WeWork itself, replicating its activities and behaviours, is a responsive and dynamic structure that responds to any spatial format in new and interesting ways, on screen and in print, governing and linking, alongside a simple colour palette and imagery, all of WeWork’s communications. These include small and large format posters, signage, magazine and website design.