BPO


Felt Coffee by Studio fnt

Opinion by Richard Baird

Logotype and packaging design by Studio fnt for South Korean coffee shop and coffee brand Felt

Felt is a coffee shop in Seoul with their own brand of speciality coffee which has been sourced by way of direct trade and roasted in Gyeonggi-do, a populous (relevant later) province of South Korea. They opened their first store in September 2015 and a second in October 2018. The team at Felt see every part of the coffee experience; its growing, harvesting, sourcing, roasting, preparing, branding, packaging and spatial experience as part of a total project, visiting coffee-producing regions to handpick raw beans, engage the quality control of professional green bean buyers, cuppers, roasters and baristas, in the creation of thoughtful space and in the commissioning of Studio fnt to develop visual identity.

Drawing on the experience of drinking the same coffee in the same space, a shared feeling but peripheral connection, Studio fnt worked with Felt to develop a visual identity and packaging for its coffee ranges. This is characterised by the simple and textural, and the precise and immediate, unified by a thoughtful and subtle concept, the use of intersecting lines and the demarcation and crossing of space.

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FranklinTill by Commission

Opinion by Richard Baird

Logo, graphic identity and paper marquetry business cards and stationery by Commission for futures research agency FranklinTill

FranklinTill is a futures research agency working with lifestyle brands, design-orientated businesses and organisations in a variety of sectors to explore and implement design, material and colour innovation. Their services include conducting, analysing and communicating research and bringing this to life through strategic insights, publications and experiences.

FranklinTill’s clients essentially turn to them for insight into form, colour and material, and their innovative and sustainable outlook. This, in turn, informed the development of their new visual identity, created by London based Commission. This is characterised by a critical coalesce of form, colour and material composition that serve to link business cards, stationery set and pin badges. Online, colour and form is explored, absent the tactile qualities of print, through the abstraction and diffused quality of imagery.

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Enter Arkitektur by Lundgren+Lindqvist

Opinion by Richard Baird

Logo and hand-bound notebooks designed by Lundgren+Lindqvist for Swedish architecture studio Lundgren+Lindqvist

Enter Arkitektur is a Swedish two-office architectural practice located in the cities of Jönköping and Gothenburg. It has a rich history that goes back to the 1950’s and a portfolio that moves between residential housing and commercial building projects.

In response to restructuring and expansion, the practice worked with Lundgren+Lindqvist to develop a graphic identity that would better represent their legacy, contemporary structures and forward outlook. This builds out the arrow of their original identity—maintaining some form of continuity—into a more distinctive and immediate architectural motif, pairing this with type, introducing a broader colour palette and creating a new online platform to showcase Enter Arkitektur’s work.

To mark the launch of their new graphic identity, Lundgren+Lindqvist developed a range of gifts. These included illustrative A5 postcards, gift wrap to coincide with Christmas, knitted scarves, silkscreened tote bags and hand-bound notebooks alongside more formal documents and assets such as brand guidelines, stationery set, business cards and website.

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