BPO


Old Elephant House by Studio South

Opinion by Richard Baird

Logo, illustration and menu design by Studio South for brasserie and courtyard bar Old Elephant House at Auckland Zoo

Old Elephant House is a new brasserie and courtyard bar in the former elephant enclosure at Auckland Zoo. It offers an à la carte menu and set three-course meals made up of light and elegant dishes. It is a building that is distinct in its proportions and location, with tall doors and windows from which to hear the distant calling siamang gibbons. Taking cues from the animals of the zoo and their jungle habitats, and with a mind towards a relaxed environment for family and friends, Studio South developed an illustrative collage of exotic motifs, cropped across menus and costers, and transitioning into a space designed by Izzard by way of hand-painted murals.

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Tea & Glory by Socio Design

Opinion by Richard Baird.

Visual identity, logo, packaging and signage by Socio Design for loose-leaf tea experts Tea and Glory

Tea & Glory are loose-leaf tea experts and are described as the antithesis of fast-paced coffee culture. In the same spirit of ancient tea drinking rituals, the brand is interested in the continued promotion of slow-living, a lifestyle that seeks to place more focus on the small details and experiences of everyday life. With a desire to better express this position Tea & Glory worked with London-based design studio Socio Design to develop a visual identity, packaging system and interior signage that connects retail and hospitality experience, and that materially projects their ethos outside of the T&G space. Assets included loose tea pouches and boxes, takeaway cups and shopping bags. These are linked by a T&G logo, Klim Type Foundry’s Domaine Display, Sans and Condensed, a pastel colour palette, copper block foiling and a delicate pattern.

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Daechung Park Cafe by Studio fnt

Opinion by Richard Baird

Graphic identity and coaster design by Studio fnt for South Korean cafe 대충유원지 Daechung Park

Daechung Park / 대충유원지 is a cafe located in the South Korean capital of Seoul. It features a distinctive interior of wood and stepped brick walls developed by FHHH Friends, furniture and objects by studio COM and a graphic identity designed Studio fnt. Graphic identity is expressed through menus, coasters, packaging and framed calligraphic posters, but also through small details within the interior and in the shaping of furniture.

Although Daechung translates as half-heartedness and has a kitschy Korean association the design of the cafe is not. It is a space with a clear purpose and mood, a place to unwind, to kick back and relax.

Each element; interior, furniture, objects, graphic identity and calligraphy establish a multi-disciplinary continuity and a shared form language. This draws its inspiration from architectural and digital landscapes but also from the other translation of Daechung, a word used in old Asia to describe tigers.

The literal translation of Daechung is (Dae, 大) big (Chung, 蟲) bug, a homonym made up of Chinese characters and an affectionate term for the tiger, an animal of cultural significance in Korea. These often appear as friendly characters in fables and folk paintings, and more recently as Olympic mascots. Here, the tiger reference appears as a character on coasters and posters, as stripes and patterns woven into the interior, or bringing a modernity to the traditional craft of calligraphy.

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