Old Elephant House by Studio South
Posted: January 11, 2019 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Cafe Logos, Condensed Logotypes, Condensed Typography, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio South, From New Zealand, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logotypes, Restaurant & Cafe Menu Designs, Sandwich Board Design, The Best Brand Identities of 2019, The Best Business Cards of 2019, The Best Logo Designs of 2019, Visual Identity Design Blog Comments Off on Old Elephant House by Studio SouthOpinion by Richard Baird
Old Elephant House is a new brasserie and courtyard bar in the former elephant enclosure at Auckland Zoo. It offers an à la carte menu and set three-course meals made up of light and elegant dishes. It is a building that is distinct in its proportions and location, with tall doors and windows from which to hear the distant calling siamang gibbons. Taking cues from the animals of the zoo and their jungle habitats, and with a mind towards a relaxed environment for family and friends, Studio South developed an illustrative collage of exotic motifs, cropped across menus and costers, and transitioning into a space designed by Izzard by way of hand-painted murals.
Tea & Glory by Socio Design
Posted: November 9, 2018 Filed under: Fonts in Use, Food and Drink, Logo Reviews, Packaging Reviews | Tags: Bag Design, Brand Identity Reviews, Branding Agency, Branding Blog, Branding Reviews, British Design, Cafe Logos, Colour in Use: Pastels, Coloured Paper, Copper Block Foil, Design For Print, Design Opinion, Design Reviews, Designed by Socio Design, Designed in London, Fonts in Use: Domaine, Graphic Design, Graphic Design Blog, Kraft Paper, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Luxury Logos and Packaging Design, Minimal Design, Minimal Logos, Minimalist Brand Identities, Newsprint, Pastel Colours, Sans-serif Logotypes, The Very Best of BP&O, Type Foundry: Klim Type Foundry, Typography, Unbleached Materials, Uncoated Papers & Cards Comments Off on Tea & Glory by Socio DesignOpinion by Richard Baird.
Tea & Glory are loose-leaf tea experts and are described as the antithesis of fast-paced coffee culture. In the same spirit of ancient tea drinking rituals, the brand is interested in the continued promotion of slow-living, a lifestyle that seeks to place more focus on the small details and experiences of everyday life. With a desire to better express this position Tea & Glory worked with London-based design studio Socio Design to develop a visual identity, packaging system and interior signage that connects retail and hospitality experience, and that materially projects their ethos outside of the T&G space. Assets included loose tea pouches and boxes, takeaway cups and shopping bags. These are linked by a T&G logo, Klim Type Foundry’s Domaine Display, Sans and Condensed, a pastel colour palette, copper block foiling and a delicate pattern.
Daechung Park Cafe by Studio fnt
Posted: March 29, 2018 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Cafe Logos, Coloured Paper, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Studio fnt, Graphic Design, Graphic Design Blog, Korean Design, Logo Design & Branding Blog, Logos, Restaurant & Cafe Menu Designs, Sans-serif Typography, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography Comments Off on Daechung Park Cafe by Studio fntOpinion by Richard Baird
Daechung Park / 대충유원지 is a cafe located in the South Korean capital of Seoul. It features a distinctive interior of wood and stepped brick walls developed by FHHH Friends, furniture and objects by studio COM and a graphic identity designed Studio fnt. Graphic identity is expressed through menus, coasters, packaging and framed calligraphic posters, but also through small details within the interior and in the shaping of furniture.
Although Daechung translates as half-heartedness and has a kitschy Korean association the design of the cafe is not. It is a space with a clear purpose and mood, a place to unwind, to kick back and relax.
Each element; interior, furniture, objects, graphic identity and calligraphy establish a multi-disciplinary continuity and a shared form language. This draws its inspiration from architectural and digital landscapes but also from the other translation of Daechung, a word used in old Asia to describe tigers.
The literal translation of Daechung is (Dae, 大) big (Chung, 蟲) bug, a homonym made up of Chinese characters and an affectionate term for the tiger, an animal of cultural significance in Korea. These often appear as friendly characters in fables and folk paintings, and more recently as Olympic mascots. Here, the tiger reference appears as a character on coasters and posters, as stripes and patterns woven into the interior, or bringing a modernity to the traditional craft of calligraphy.
