Opinion by Richard Baird
The London School of Hygiene & Tropical Medicine (LSHTM) was founded in 1899 and has established itself as a world leader in the fields of research and postgraduate education in public and global health. The university is made up of more than 4,000 students and 1,000 staff across 100 countries, and is one of the highest-rated research institutions in the United Kingdom.
With a need to articulate a broad offering across both education and research, in a more relevant and engaging way, and a desire to become the first choice for research partners and prospective students amongst increasing competition, LSHTM worked with Spy to develop a new graphic identity that would link a wealth of printed assets. These included, reports, brochures and prospectuses, business cards, flyers and posters.
Opinion by Richard Baird
Exploratorium is a “public learning laboratory” and San Francisco based museum that enables visitors to question and make sense of the world around them through hands-on exhibits that touch upon science, art and human perception. These include a pitch-black dome, fog bridge, large-scale kaleidoscope, light displays and array of image bending mirrors. Every Thursday the museum hosts After Dark, an adults-only event. It is a chance to experience the museum’s over 650 interactive exhibits during the evening, to socialise, listen to guest speakers, watch films and listen to music. Exploratorium worked with design consultancy Collins to reimagine After Dark, to give it a stronger sense of identity and a distinctive campaign concept across membership cards, magazine covers, online banners, large format posters and social media. This is the first part of an ongoing collaboration that will help promote the museum’s work and programming over the next two years.
Opinion by Richard Baird.
Arconvert, a division of the Fedrigoni Group, will be hosting Label Lab, The Forum for Label and Packaging Innovation, on May 17th at Priory Church on St. John’s Square, London. The event will celebrate the aesthetics and craftsmanship of labelling and packaging design, and will showcase the materials of Fedrigoni’s labelling division Arconvert has to offer. The evening will also include talks by Pablo Martín of Atlas, Andy Giddings from Here Design, and Xavier Bas from Xavier Bas Disseny.
Design studio TM worked with Arconvert to pull together speakers and deliver a visual identity for Label Lab. This included an invitation that pushes the material component of the event, but also emphasises its relationship and interaction with type, colour and form in branding and packaging. These graphical elements then function to establish a distinctive and memorable continuity between invitation, programme and event website.