BPO


Österlånggatan 17 by Lobby Design, Sweden

Opinion by Richard Baird.

Brand identity and business cards for Stockholm restaurant Österlånggatan 17 by Lobby Design

Bockholmengruppen is a Stockholm based restaurant group and owners of both Nytorget 6 and Nybrogatan 38. The group recently expanded, taking over Le Bar and opening Österlånggatan 17 in its place, a modern local restaurant with a menu of home cooked dishes with a twist, located at the centre of Stockholm and attracting locals and tourists alike.

Scandinavian design studio Lobby Design worked with the Bockholmengruppen to create a visual identity that would compliment Österlånggatan 17’s modern interpretation of a traditional local restaurant, express its easy-going and unpretentious atmosphere and convey a sense of good quality. This was achieved through a series of bright and whimsical illustrations and a contrast of type, set across a variety of assets. These included menus, coffee cups, coasters, takeaway packaging, business cards and website.

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Pressbyrån by Bold, Sweden

Opinion by Richard Baird.

Packaging, bags and illustration by Bold for Swedish convenience store Pressbyrån

Pressbyrån is a Swedish convenience store with over 300 locations nationwide, and one of the country’s most recognised brands. It retails fresh pastry, sweets, coffee and hotdogs, alongside groceries, public transport tickets, magazines and papers, amongst a few other things. Stockholm based graphic design studio Bold worked with the store to create new packaging for its range of consumable products with the intention of distinguishing and uniting a variety of categories.

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Melba at The Savoy by Pentagram, United Kingdom

Opinion by Richard Baird.

Visual identity and copper foiled pâtisserie packaging designed by Pentagram for London patisserie and cafe Melba at The Savoy

Melba is a pâtisserie and cafe, located on the corner of The Strand and Savoy Place in London’s North Bank, and is one of nine places to eat and drink at The Savoy hotel. The patisserie is described as offering a glimpse into the exclusive and luxury world of The Savoy, and is the first time that the hotel, accessed via private road, will have a presence on the high street. Melba features a distinctive interior of black and white tiles, white marble alongside dark stained woods, cornicing, a curved glass counter and gold chandelier. It also features a distinctive visual identity treatment developed by UK based Pentagram partner John Rushworth.

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