Posted: August 27, 2015 Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, Coffee Cup Designs, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Bold, Designed in Stockholm, From Europe, From Scandinavia, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Paper and Card Packaging, Spot Colours, Swedish Design, Typography, Uncoated Papers & Cards
Opinion by Richard Baird.
Pressbyrån is a Swedish convenience store with over 300 locations nationwide, and one of the country’s most recognised brands. It retails fresh pastry, sweets, coffee and hotdogs, alongside groceries, public transport tickets, magazines and papers, amongst a few other things. Stockholm based graphic design studio Bold worked with the store to create new packaging for its range of consumable products with the intention of distinguishing and uniting a variety of categories.
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