StrangeLove Lo-Cal Soda by Marx Design
Posted: February 15, 2019 Filed under: Fonts in Use, Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Best Awards Finalists, Best Packaging Designs, Botanical Illustration, Box Packaging, Branding & Packaging of 2019, Copywriting, Creative Packaging, Design For Print, Designed by Marx, Drinks Packaging, Fonts in Use: Calibre, From New Zealand, Guest Opinion, Handcraft, Illustration, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Soft Drink Packaging, The Very Best of 2019, The Very Best Packaging of 2019, Type Foundry: Klim Type Foundry Comments Off on StrangeLove Lo-Cal Soda by Marx DesignOpinion by Richard Baird & Seth Rowden
StrangeLove is an Australian soft drinks brand that began with a four flavour range of energy drinks. Although mass-produced, each of these was created with the intention of evoking a taste of the homemade through carefully sourced and high-quality organic ingredients. The range was developed in response to energy drink brands who StrangeLove believed had failed to live up to their premium positioning.
Keen to avoid the tricks and tropes of the category and secure a witty, eye-catching and original look, New Zealand-based Marx Design worked with StrangeLove to improve on the illustrative character that had been used across the brand’s earlier bottles, developing simpler compositions surrounded by plenty of white space and paired with sharp and humourous copywriting. Check out the BP&O review of these here.
StrangeLove went on to create a range of mixers, organic soft drinks and source a mineral water, each with its own unique visual language. 2019 sees the brand continue to expand their range and explore and challenge the drinks market, further working with Marx Design, this time on a range of “Lo-Cal” sodas.
Heyday by Collins
Posted: December 7, 2018 Filed under: Packaging Reviews, Retail, Technology | Tags: American Design, Best Packaging Designs, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Agency, Branding Blog, Branding News, Branding Reviews, Coloured Paper, Copy Opinion by Seth Rowden, Copywriting, Creative Packaging, Custom Typefaces & Logotypes, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Collins, Designed in New York, Form Language, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, Smile In The Mind, Structural Package Design, The Best Graphic Design Work of 2018, The Very Best of 2018, The Very Best Packaging of 2018, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on Heyday by CollinsOpinion by Richard Baird & Seth Rowden
Heyday is a range of 150 moderately-priced high-quality own-brand consumer tech products from American retailer Target and their first foray into the electronics and tech accessories sector. The range includes battery packs and chargers, cables, covers and wireless speakers amongst many other products. These share a form language that balances an everyday simplicity, robustness and utility with novelty and cheerfulness by way of shape, colour and materiality. Heyday’s visual identity and packaging design, developed by New York and San Francisco-based Collins in collaboration with Target Creative, is deceptively simple, it is loaded with a bunch of neat ideas that recognise, not just how product is presented and its value and functionalities communicated in store, but also how these products migrate and seek attention online. This can be seen in the approach to product, packaging and lifestyle photography.
Reeves & Young by Matchstic, United States
Posted: February 8, 2016 Filed under: Architecture and The Built Environment, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Brochure Design, Business Card Design, Colour in Use: Green, Construction Logos and Packaging, Copywriting, Corporate Identity Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Matchstic, Fonts in Use: Antenna, Fonts in Use: Effra, Graphic Design, Graphic Design Blog, Graphic Design Trends: Monolinear Illustration, Icon Design, Illustration, Line Craft, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Clever Logos, Logo Designs, Minimal Logos, Neon Sign Design, New Logo, Sans-serif Logotypes, Sign Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, Type Foundry: Lineto, Typography, Visual Identity Design Blog Comments Off on Reeves & Young by Matchstic, United StatesOpinion by Richard Baird.
Reeves & Young is an Atlanta based construction and sub-contracting business that was formed in 2015 following the merger of Reeves Contracting Company and Potts Construction. To coincide with this merger, Reeves & Young worked with American graphic design studio Matchstic to develop a new brand identity that would convey the combined strength of the two businesses but would also be sensitive to their respective partners and clients. This extended across business cards, stationery, brochures and website.
