Posted: Filed under: Graphic Design Reviews, Logo Reviews, Technology | Tags: Brand Guidelines, Brand Identity, Brand Identity Reviews, British Design, Corporate Identity Design, Design For Print, Design Opinion, Design Reviews, Designed by Paul Belford Ltd, Designed in London, Fonts in Use: OCR, From Europe, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Monospaced Logotypes, Monospaced Typography, Responsive Websites, Sans-serif Logotypes, Typography, Web Developer Logos, Website Design
Opinion by Richard Baird.
Designers’ Friend is a UK web development company working with designers and design studios to deliver fast sites that look exactly as they were designed. The company commissioned London-based graphic design studio, past client and collaborator Paul Belford Ltd., to deliver a brand identity concept that would work in print and online.
The studio’s concept is described as a dramatisation of the line ‘we write code’ and visualised, rather literally, by a keyboard. This then forms the basis of a minimal graphic expression in print across business cards and headed paper, and as part of a search rather than menu-based functionality online.
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