Posted: Filed under: Fonts in Use, Graphic Design Reviews, Logo Reviews, Property | Tags: Brand Guidelines, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, British Design, Business Card Design, Colour in Use: Fluorescent, Colour in Use: Green, Corporate Identity Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by The District, Fluorescent Ink, Fonts in Use: Brandon, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Modernist Brand Identities, Property Development Logos, Sans-serif Typography, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, Typography, Uncoated Papers & Cards
Opinion by Richard Baird.
Learig is a UK-based commercial and residential property developer managing projects end to end, from planning to design to build, and the financial considerations that link each of these stages. This end to end management, and Learig’s three tiers of expertise, is visually articulated by its new brand identity, designed by The District, through a logo of three stacked blogs which extend out to guide people through property, linking information and punctuating neutral white walls with a distinctive neon green. The project also included stationery, business cards, brand guidelines, interior signage and brochure design linked by bold colour and consistent type.
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