StrangeLove Lo-Cal Soda by Marx Design
Posted: Filed under: Fonts in Use, Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Best Awards Finalists, Best Packaging Designs, Botanical Illustration, Box Packaging, Branding & Packaging of 2019, Copywriting, Creative Packaging, Design For Print, Designed by Marx, Drinks Packaging, Fonts in Use: Calibre, From New Zealand, Guest Opinion, Handcraft, Illustration, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Soft Drink Packaging, The Very Best of 2019, The Very Best Packaging of 2019, Type Foundry: Klim Type Foundry Comments Off on StrangeLove Lo-Cal Soda by Marx DesignOpinion by Richard Baird & Seth Rowden
StrangeLove is an Australian soft drinks brand that began with a four flavour range of energy drinks. Although mass-produced, each of these was created with the intention of evoking a taste of the homemade through carefully sourced and high-quality organic ingredients. The range was developed in response to energy drink brands who StrangeLove believed had failed to live up to their premium positioning.
Keen to avoid the tricks and tropes of the category and secure a witty, eye-catching and original look, New Zealand-based Marx Design worked with StrangeLove to improve on the illustrative character that had been used across the brand’s earlier bottles, developing simpler compositions surrounded by plenty of white space and paired with sharp and humourous copywriting. Check out the BP&O review of these here.
StrangeLove went on to create a range of mixers, organic soft drinks and source a mineral water, each with its own unique visual language. 2019 sees the brand continue to expand their range and explore and challenge the drinks market, further working with Marx Design, this time on a range of “Lo-Cal” sodas.
Galipette Cidre by Werklig, Finland
Posted: Filed under: Fonts in Use, Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Alcohol Packaging, Best Packaging Designs, Bottle Label Design, Bottle Packaging, Branding & Packaging of 2017, Cider & Cyder Packaging, Condensed Logotypes, Condensed Typography, Design For Print, Design Opinion, Designed in Helsinki, Finnish Design, Fonts in Use: Austin, Fonts in Use: Trade Gothic, Handcraft, Logo Design Inspiration, Packaging Design, Packaging Design Blog, Packaging News, Packaging Opinion, Sans-serif Logotypes, The Very Best Packaging of 2017, Type Foundry: Commercial Type Comments Off on Galipette Cidre by Werklig, FinlandOpinion by Richard Baird.
Galipette is a premium cidre made from 100% pure fermented apple juice (pur jus) pressed from apples that are hand picked from orchards in Brittany, Northwest France. Galipette is available as a Brut and a sweeter Biologique. These are free of gluten and added sugar and created for the international markets of Europe, North America and China by the Cider Supply Company, a businesses founded on the values of local craftsmanship and European cidre making heritage.
With the intention of engaging a market made up of urban, quality seeking people who appreciate freshness and the legacy of French Cidre, Scandinavian studio Werklig created a brand identity, packaging design and website that, rather than leveraging the rural aesthetic that proliferates the category, finds a comfortable balance between heritage cues and modernity, the familiar and the distinctive.
Natasha Alphonse Ceramics by Shore, United States
Posted: Filed under: Art and Design, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Shore, Fonts in Use: Publico, Graphic Design, Graphic Design Blog, Handcraft, Homeware, Ink Stamps, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Logos, Minimalist Brand Identities, Mixed Fibre Materials, Serif Typography, Type Foundry: Commercial Type, Typography, Uncoated Papers & Cards Comments Off on Natasha Alphonse Ceramics by Shore, United StatesOpinion by Richard Baird.
Natasha Alphonse is a ceramic artist raised in the Saskatchewan province of Canada who now works from a studio in the US city of Seattle. Her ceramics are characterised by a mix of simple forms, irregular surfaces and an earthiness in colour and texture. With a desire to scale her brand into a viable business Natasha worked with American graphic design studio Shore to develop a new visual identity and retail platform. This included business cards, headed paper, product cards, art direction and e-commerce website.