Opinion by Richard Baird
In August 2017 Scandinavian design studio Werklig was commissioned to develop the graphic identity for the Finnish city of Helsinki, a capital with an urban region of roughly 1.4 million inhabitants and 751,000 jobs. The challenge was to resolve a disparate and fragmented visual system that represented a broad range of public services, departments and development projects that were helping and informing a diverse group of people. These included locals, national and international visitors, those looking to make their home in Helsinki or seeking asylum. Although each entity had its own logo, these were often tenuously linked by the city’s coat of arms. This served as the beginnings of a new and integrated identity program.
Opinion by Richard Baird.
Colours May Vary is a Leeds based creative lifestyle store, independent bookshop and events space. Its physical and digital stores are filled with a variety of products, from riso prints, books and magazines to ceramic sculptures, cards and banners. There is a variety to these objects, yet a curatorial through line of beauty and usefulness that makes the Colours May Vary name appropriate. Developing this, design studio Build created a visual identity of shape play, typographical modernity and idiosyncrasy, colour and form contrast, and a meeting of striking graphic expression and high quality material finish. This links a variety of assets. These included printed items such as tote bags, postcards, loyalty cards, carrier bags and stickers, as well as digital components like social media icons, promotional images, newsletter template and a website designed and built by Hungry Sandwich Club.
Opinion by Richard Baird.
Spanish jewellery designer Chus Burés is recognised for the avant garde quality of his work and his ongoing collaborations with a wide variety artists and designers. These have included American-French artist Louise Bourgeois, American-Cuban painter Carmen Herrera and French fashion designer Agnès B.
Working with those in the fields of contemporary art, fashion, cinema and music, Chus Burés has developed CHUS X CHUS, a new range that intends to appeal to a younger audience. This range is characterised by a back to the fundamentals philosophy; everyday pieces created in partnership with emerging artists. This is expressed by the brand’s launch campaign which features the singer-songwriter Sophie Auster, who was photographed by Andres Serrano, and through a graphic identity of custom typeface, website and art direction developed by Pentagram partner Natasha Jen and team.