Cling-wrap, cling-film, stretch-wrap, Saran-wrap or food-wrap. Wherever you’re from and whatever you may call the ubiquitous, sticky, transparent stuff, it’s been keeping food fresh since 1949, when the first branded form of cling-wrap made from polyvinyl chloride (PVC) appeared on the market. Once held up as a mould-thwarting modern marvel, the material is now widely derided as an environmental menace....
Embla is a new wine bar and restaurant located in Melbourne’s inner city, created by Christian McCabe, the man behind The Town Mouse. It has an interior of wood surfaces, exposed floor beams and brick walls, warm low hanging lighting and a large frameless glass front. Embla’s brand identity, designed by local graphic design studio A Friend Of Mine and based around a...
Lune Croissanterie is a Melbourne based bakery dedicated to the craft of Viennoiserie. After gaining a cult following and amassing long cues it quickly outgrew its small shop and moved into a larger warehouse space in the suburb of Fitzroy which features a distinctive interior design by Studio Esteta. To coincide with this move, Lune Croissanterie worked with the Australian graphic design studio A Friend Of Mine to...
The Doctor’s Studio provides non-invasive dermatological treatments and skin care procedures from its clinic in the Australian city of Melbourne. It has a philosophy that avoids feeding on insecurities and intends to facilitate positive change and foster a sense of well-being. The Doctor’s Studio worked with graphic design studio A Friend Of Mine to develop an interior and brand identity concept that would avoid the negative...
Bibelot is a luxury European-inspired dessert boutique in Melbourne with a coffee bar, chocolate shop, high tea salon, gelaterie and artisinal patisserie. It features an interior of long marble counters, a light spotted stone floor, spot lighting, cornicing, black and white walls, as well as bronze and tiled detailing. Informed by the sense of place and the permanence that underpins Bibelot’s...
Waffee is an authentic Belgian waffle and coffee chain with locations across Melbourne and Altona. Developed by holistic design practice A Friend Of Mine, Waffee’s brand identity, which included logo and packaging design, menu boards and a signage system created in collaboration with architects Hecker Guthrie and Foolscap Studio, mixes a typographically adventurous logotype with an illustrated character to establish a rich communicative duality and contrast...
Madeleine Blanchfield is a Sydney-based architectural firm described by A Friend Of Mine, the design studio behind their new brand identity, as having a tactile and understated approach with an appreciation of light and detail. Qualities reflected through the subtle but tactile combination of material, print finish and ample space across the firm’s stationery....
Modhouse is an Australian design and building firm that specialises in sustainability, modular construction techniques and interior design. The company’s new brand identity, created by holistic design studio A Friend Of Mine, visualises their specialist approach with a set of elemental and geometric containers, bold sans serif typography and a colour palette that juxtaposes bright creative colours with warm architectural greys....
Booki.sh is a simple to use facility for the reading and purchasing of ebooks that works across a multitude of platforms. Their new brand identity, developed by Melbourne based design agency A Friend Of Mine created an open aesthetic that blends an illustrative charm, the functionality of the internet and the accessibility of ebooks....