BPO


Embla by A Friend Of Mine, Australia

Opinion by Richard Baird.

Wordmark, custom typeface, menus and business cards by A Friend Of Mine for Melbourne restaurant and wine bar Embla

Embla is a new wine bar and restaurant located in Melbourne’s inner city, created by Christian McCabe, the man behind The Town Mouse. It has an interior of wood surfaces, exposed floor beams and brick walls, warm low hanging lighting and a large frameless glass front. Embla’s brand identity, designed by local graphic design studio A Friend Of Mine and based around a custom typeface, draws its inspiration from the hand painted vintage signage that proliferates the neighbourhood, and is visualised as a custom typeface. Alongside torn paper, fabric texture and stained timber, this links menus, business cards and website.

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The Doctor’s Studio by A Friend Of Mine, Australia

Opinion by Richard Baird.

Branding for Melbourne based non-invasive cosmetic surgery The Doctor's Studio by graphic design studio A Friend Of Mine

The Doctor’s Studio provides non-invasive dermatological treatments and skin care procedures from its clinic in the Australian city of Melbourne. It has a philosophy that avoids feeding on insecurities and intends to facilitate positive change and foster a sense of well-being.

The Doctor’s Studio worked with graphic design studio A Friend Of Mine to develop an interior and brand identity concept that would avoid the negative stereotypes of the industry. This extended to furnishing, signage, illustration, business cards and web design, working in collaboration with architects Russell and George, Kelly Thompson of UNA and illustrator Stuart McLachlan.

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