Hidden Characters by RE
Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape. With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic...
The Practical Man by Garbett
The Practical Man is an online retail destination for men’s sports style and fitness, activewear and equipment, but also editorial content that covers reviews, fitness-focused travel guides and in-depth insight into new brands. It curates a catalogue of world-leading products that exist at the intersection of fashion and sports performance, designed by innovative and passionate brands with progressive approaches. Australian graphic design studio Garbett worked with The Practical Man...
The National Institute of Dramatic Art by Maud
The National Institute of Dramatic Art is a national education and training organisation for the performing arts in Australia, and is responsible for developing the talents of some of the country’s biggest stars. With the continued democratisation of performance through digital platforms such as Youtube, and concerns that this had the potential to undermine NIDA’s conservatoire approach, NIDA pursues a...
Pablo & Rusty’s by Manual
Pablo & Rusty’s is a small-batch coffee roaster, wholesaler, retailer and cafe with four locations in and around Sydney, and a company culture passionate about sustainability and the pursuit of perfection. San Francisco based studio Manual created a visual identity for Pablo & Rusty’s that would better reflect their values, was sensitive to local coffee culture and is described as having a level...
Ridley by RE:
Ridley is a pioneer of digital architectural services and operates as a central hub from which builders, developers and architects can collaborate. Originally established, and continuing to operate as an architectural documentation specialist, Ridley, from its premises in Australia and the Philippines, has also grown to become a leader in Virtual Design Construction. This is a practice that involves attaching live...
Making: by Garbett
Making: is the Australian Institute of Architects’ 2014 conference. Working in collaboration with creative directors Sam Crawford, Adam Haddow and Helen Norrie, Sydney based design studio Garbett developed a brand identity for the conference, which included logo, lanyard, merchandise and print design, that explores the role of the architect as maker of environments and connections that extend beyond the bounds of traditional practise. This was expressed...
The Confidante by RE:
The Confidante is a group of CEOs who draw on their extensive networks to provide business leaders with tailored executive coaching and mentoring services. Designed by Re: Sydney, The Confidante’s new brand identity effectively visualises the confidential and discretionary nature of their work and the executive level of their service through a simple negative space keyhole logo that has been given...
Single Origin Roasters by Maud
Single Origin is a Sydney-based coffee specialist with a roast works in Botany and a cafe in Surrey Hills. Single Origin approached Maud to create a brand identity solution—which included logo design, stationery and packaging—that would reflect the low-key nature of the brand, the founders’ desire to avoid any notion of commercialism and help them expand into new markets. In a ‘category rife...
Insiders by Garbett
Insiders is the membership program of Sydney Opera House launched to nurture customer loyalty, increase market share and raise the frequency of attendance through priority booking, discounts, dress rehearsal ‘sneak peeks’ and invitations to meet staff and artists. Multidisciplinary design agency Garbett were commissioned to ‘evolve’ the Insiders visual identity, positioning it as a retail product with greater focus on communicating the value proposition for members,...