StrangeLove Lo-Cal Soda by Marx Design
Posted: February 15, 2019 Filed under: Fonts in Use, Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Best Awards Finalists, Best Packaging Designs, Botanical Illustration, Box Packaging, Branding & Packaging of 2019, Copywriting, Creative Packaging, Design For Print, Designed by Marx, Drinks Packaging, Fonts in Use: Calibre, From New Zealand, Guest Opinion, Handcraft, Illustration, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Soft Drink Packaging, The Very Best of 2019, The Very Best Packaging of 2019, Type Foundry: Klim Type Foundry Comments Off on StrangeLove Lo-Cal Soda by Marx DesignOpinion by Richard Baird & Seth Rowden
StrangeLove is an Australian soft drinks brand that began with a four flavour range of energy drinks. Although mass-produced, each of these was created with the intention of evoking a taste of the homemade through carefully sourced and high-quality organic ingredients. The range was developed in response to energy drink brands who StrangeLove believed had failed to live up to their premium positioning.
Keen to avoid the tricks and tropes of the category and secure a witty, eye-catching and original look, New Zealand-based Marx Design worked with StrangeLove to improve on the illustrative character that had been used across the brand’s earlier bottles, developing simpler compositions surrounded by plenty of white space and paired with sharp and humourous copywriting. Check out the BP&O review of these here.
StrangeLove went on to create a range of mixers, organic soft drinks and source a mineral water, each with its own unique visual language. 2019 sees the brand continue to expand their range and explore and challenge the drinks market, further working with Marx Design, this time on a range of “Lo-Cal” sodas.
St. ERHARD by Bedow, Sweden
Posted: January 24, 2018 Filed under: Food and Drink, Packaging Reviews | Tags: Alcohol Packaging, Amber Glass and Plastic Packaging, Best Packaging Designs, Blue Block Foil, Bottle Label Design, Branding & Packaging of 2018, Coaster Design & Beer Mats, Craft Beer Packaging, Craft Brewery Packaging, Designed by Bedow, Drinks Packaging, Foil Blocking, From Scandinavia, Green Block Foil, Lettering, Modernist Brand Identities, Packaging Design, Packaging Design Resource, Packaging Opinion, Red Block Foil, Silver Block Foil, Swedish Design, The Best Graphic Design Work of 2018, The Very Best Packaging of 2018, Type Play Comments Off on St. ERHARD by Bedow, SwedenOpinion by Richard Baird
With a desire to stand out, and in response to the extensive saturation of heritage-related visual cues throughout the German beer market, brewery St. ERHARD worked outside of the country with Swedish studio Bedow to develop a modern graphic identity for three of its brews. Farmer, Mayflower and Saison are premium beers, each of which are crafted, brewed and bottled by St. Erhard in the Bamberg area of Northern Bavaria.
Bedow’s work is characterised by a strong use of contrast, a graphic simplicity and immediacy. This can be seen in the meeting of curvy traditional structure and rectilinear labelling, in the mix of black ink, white substrate and colourful foiling, in the reductive typographical form of the range and the more conventional logotype of St. ERHARD, and finally, the systematic nature of the collection yet the irregularity and playful character of each label.
Talor&Jørgen Coffee by Bielke & Yang, Norway
Posted: August 24, 2017 Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Coffee Logos and Packaging Design, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Bielke & Yang, Designed in Oslo, Drinks Packaging, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logos, Norwegian Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Shortlist 2017, Sans-serif Logotypes, The Very Best of 2017, The Very Best Packaging of 2017 Comments Off on Talor&Jørgen Coffee by Bielke & Yang, NorwayOpinion by Richard Baird.
Talor&Jørgen is a Norwegian speciality coffee roastery and coffee subscription service that delivers small boxes of freshly roasted beans, sourced from across the globe, to subscribers based on their drinking habits rather than to a schedule. Product naming focuses on bringing to the forefront flavour notes rather than bean provenance, variety and preparation (although this is online and on pack) with the intention of making speciality coffee more accessible.
The range changes seasonally. This began with Apricot & Black Tea, Blackcurrant & Sugar Snap Pea and Elderflower & Butter, and continues this season with Lavender & Red Currant sourced from a cooperative in Kapsokisio, Kenya.
Talor&Jørgen’s packaging design, created by Oslo-based studio Bielke & Yang, expresses the accessible positioning of brand and the freshness of its coffee in the distinctive pairing of small robust structural choice that holds 250g and the tone and content of illustration drawn by Janne Iivonen.
