Hackney Forest School by Spy
Posted: December 10, 2018 Filed under: Education, Fonts in Use | Tags: Brand Guidelines, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Business Card Design, Colourful Business Cards, Design For Print, Design News, Design Opinion, Design Reviews, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Sans-serif Logotypes, Sans-serif Typography, The Best Business Cards of 2018, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on Hackney Forest School by SpyOpinion by Richard Baird
Forest School is a scheme set-up by Hackney Council, London that seeks to connect children living within the local built-up area with the thrill of the rural outdoors. The scheme reaches out to schools and parents, offering programmes that cover all areas of the curriculum and aims to engage and develop a child’s understanding of sustainability.
London-based design studio Spy was commissioned to develop a visual identity for Forest School with the intention of increasing awareness and uptake. Following hands-on experience running activities on Hackney Marshes and having conversations with children, families and teachers the studio developed an eye-catching design direction of bold colour and shape. This is codified with a ring-bound brand guidelines document and runs across and connects club cards, posters, postcards and business cards, work packs, apparel, bags, stamps, cards and badges.
PopTech by Collins
Posted: June 14, 2018 Filed under: Education, Graphic Design Reviews, Science and Research, Technology | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Collins, Festival and Event Brand Identities, Form Language, Graphic Design, Graphic Design Blog, Sans-serif Typography, Supergraphics, The Best Graphic Design Work of 2018, Typography Comments Off on PopTech by CollinsOpinion by Richard Baird & Seth Rowden
PopTech is an annual three-day conference that takes place in October in the American town of Camden, Maine. It is an occasion where people from across many different fields meet with the intention of discovering and exploring a shared potential that reaches far beyond individual aspirations and goes on to inspire positive collective action.
Attendees include scientists, technologists, humanitarians, designers, artists, innovators, academics, corporate and governmental leaders as well as those that defy conventional categorisation. The conference is made up of presentations, interactive sessions, dinners, chats and debates, movie screenings and music-making. Featured speakers have included tech pioneer Tim O’Riley, cultural philanthropist Stephanie Coontz and behavioural economist Dan Ariely.
New York based Collins worked with PopTech to design and creative direct the 2017 conference, to build this around the theme and potential to “Instigate”. This manifests itself visually in the intersection of form and colour, in the bisecting of type and the implications of convergence. This links a variety of assets that included posters, supergraphics, lanyards, motion graphics, video, bags and event brochures and programmes.
CareerTrackers by Garbett
Posted: June 4, 2018 Filed under: Education, Graphic Design Reviews, Logo Reviews | Tags: Annual Report, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Colour in Branding and Packaging, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Garbett, Designed in Sydney, Form Language, From Australia, Graphic Design, Graphic Design Blog, The Best Graphic Design Work of 2018, Uncoated Papers & Cards Comments Off on CareerTrackers by GarbettOpinion by Richard Baird
CareerTrackers is an Australian nation-wide charitable organisation that addresses Indigenous disadvantage by developing professional career pathways, internship programs and links with private sector employers for Indigenous university students. It does this through a model adapted from an African-American internship program which has a proven legacy of 45 years. This is based on an approach that sees students intern with sponsoring companies with the intention of converting them into full-time employees following their university degree.
Sydney-based studio Garbett worked with CareerTrackers to develop a visual identity for the organisation’s report and Gala Awards evening which included banners, information cards and awards. These are united by a striking and modern yet referential coalescence of form and multi-colour, and an element of the structural.
