Text by Richard Baird.
The Australian National Academy of Music (ANAM) is dedicated to the artistic and professional development of young exceptional classical musicians. Working with ANAM for many years, Studio Brave have sought to help the institution evolve and grow their brand, with both drawing their inspiration from the energy and creativity of the students. To help position ANAM and its musicians on the world stage, and highlight its future-focused program Studio Brave developed a campaign for the 2020 season that, through modern visualisation techniques cast a striking new light on classical music and presents it as being continually relevant, able to adapt to new times and draw in and develop new young talent.
Opinion by Richard Baird.
Exploratorium is a “public learning laboratory” and San Francisco based museum that enables visitors to question and make sense of the world around them through hands-on exhibits that touch upon science, art and human perception. Its summer 2019 exhibition, Self, Made, continues in the spirit of exploration but turns this inward, tackling the theme of human identity. It did this through a host of outside collaborators to curate exhibits, artefacts, and artworks with the intention to “shift visitors’ inherent views of themselves.” As part of a continued partnership with the Exploratorium, brand experience design company Collins created a launch campaign for the exhibition. This campaign is characterised by its broad use of colour, texture and imagery to construct a series of portraits, a graphic gesture that seeks to express the complex confluence of unseen forces that combine to create the self. These portraits run across and connect posters, transport livery, banners and super-graphics across the exhibition space and on to the streets of San Francisco. This was part of a three-month in-person and online campaign, which was then also integrated into wayfinding, merchandising and giveaways.
Opinion by Richard Baird
CareerTrackers is an Australian charitable organisation that addresses Indigenous disadvantage by developing professional career pathways, internship programs and links with private sector employers for Indigenous university students. It does this through a model adapted from an African-American internship program that has been tackling disadvantage for over 45 years. This model sees students intern with sponsoring companies with the intention of converting them into full-time employees following the completion of their university degree.
Sydney-based studio Garbett worked with CareerTrackers to develop a graphic identity for its 2017 Annual Report and Gala Awards evening which included banners, information cards, trophies and tote bags, and then went on to develop this for the following year. These are linked by a modern take on Indigenous art in form, colour and materiality. Where the 2017 Awards program played with multiple colours, 2018 saw the introduction of a more paired-down mix of black, white and red ink.