Opinion by Richard Baird.
Inspired by fashion’s current fascination with customisation, technology and a “sense of light-hearted fun”, creative duo and stylists Charlotte Stockdale and Katie Lyall created Chaos, a new UK luxury lifestyle brand producing limited edition and personalised tech and travel accessories.
Through form and finish, materiality and graphic design, Chaos products, which include phone cases and charms, zips and luggage tags, express the brand’s take on practicality and stylistic desirability, the meeting of technology and fashion, utility and individuality. These are high quality, with a price tag to match (between £76-214), and a favourite with actors Cara Delevingne and Margot Robbie.
London-based studio Socio Design were commissioned by the team at Chaos to develop a packaging design for their collection of deerskin phone cases and luggage tags, gold-plated charms and zips. Using contrasting colour and high quality production detailing, and playing with a tension between the modern and traditional, the digital world and the analogue, these reflect the brand’s playful and “anarchic” approach, and commitment to challenging contemporary luxury standards.