Iona Brown is a London based contemporary jewellery designer who favours classic simplicity, understated detail, precise finishes and minimalist lines, shapes and materials. Graphic designer and art director Sam Flaherty recently worked with Iona to develop a new visual identity for her expanding collection. Built around a customised logotype and a simple print and packaging treatment that uses few but good quality and contrasting...
Amo Store is a soon to launch Melbourne based men and women’s shoe boutique that will retail a curated collection of familiar brands and exclusive independent labels as well as clothing and accessories ranges to match. The store recently commissioned Studio SP-GD to develop a ‘simplistic’ brand identity that would effortlessly extend across a variety of formats....
Roberto Revilla, working with his wife Carolina, provides luxury yet accessible custom tailoring services nationally and internationally from his premises not far from London’s Saville Row. As well as tailoring, Roberto also retails a range of high quality accessories online. In response to a growing global client base and a desire to position the company alongside the “giants of luxury tailoring”...
Elvine is Swedish fashion brand, known for their combination of “good design and smart functionality”, with over 700 retailers throughout Europe. In response to quick expansion and a move from ‘personal affair to hugely popular jacket maker’, Elvine commissioned design studio Lundgren+Lindqvist to develop a new brand identity that would better reflect a philosophy and product line created to address the...
London-based design studio ico Design have recently completed their brand identity work for Mark Milton, a jeweller with a family heritage within the industry that dates back to 1947, and who carefully selects and retails a range of necklaces, earrings, bracelets and rings for women. Bound by the theme of curation, ico Design’s solution provides the Mark Milton brand with a high quality communicative breadth...
Håndværk is a New York based clothing brand that mixes craftmanship, minimal elegance, premium materials and innovative fabrics to produce high quality everyday essentials for both men and women. Designed by Savvy, Håndværk’s new brand identity—which includes a logo, swing tags and packaging solution with a blind emboss detail—conveys the brand’s elegant and elemental nature with what Savvy describe as clean lines and...
“Candela is a women’s footwear and ready-to-wear line created by Gabriela Perezutti. Influenced in part by her childhood spent on a horse ranch in Uruguay, the collection embodies Gabi’s soft femininity, adventurous gaucho spirit and South American roots. We [RoAndCo] conveyed this spirit throughout all iterations of the company’s branding—from business cards and lookbooks to art direction and campaigns—through elements...
Polish design agency For Brands were recently commissioned to create a new visual identity for Seam, a distributor of luxury clothing brands, that would convey a sense of craftsmanship and an eye for detail. For Brands mixes classic typographic detail with contemporary customisation delivered across tactile material choices with hand finished detail, fusing urban, craft and fashion sensibilities....
Minna Palmqvist is described by Bedow, the studio behind her new visual identity as a “critical, Swedish fashion designer”. Following the completion of a masters degree at Stockholm’s Konstfack College of Arts in 2009 Minna launched her own label to further develop her ‘Intimately Social’ series, “an evolving constant challenging the traditional fashion seasons and exploring the obsession with the female body, by merging social...
The Fableists is a children’s clothing company that creates quality basics, predominantly unisex, designed to last with ‘punk rock flair’ and utilitarian, vintage clothing and work wear influence. Their products are underpinned by a sustainable brand philosophy that pays and treats their suppliers fairly, considers its impact on the environment and aims to educate buyers on the complete life cycle of their...
Established by Goldsmiths graduate Holly James earlier this year, Feral Sphere is a UK-based fashion label that creates simple, colourful and comfortable clothing and accessories made from organic cotton using 100% renewable solar and wind energy. The label’s brand identity and packaging solution, created by Mind Design working in collaboration with illustrator Lenia Hauser, was “inspired by Japanese Shinto spirits...
Cocolobo is described by Anagrama – the multidisciplinary design agency behind their new visual identity – as a ‘high-end shopping boutique that caters exclusively to strong women with a confident and in vogue fashion sense’. For the name, Anagrama played with the patrons’ ‘characteristic duality’, with a ‘catchy and fun’ compounding of “Coco” (coconut in Spanish) and “lobo” (Spanish for...