Food and Drink
Pink! pink! everywhere!
Wine company Nice started life in 2019, and ever since, has aimed to be a far more straightforward alternative to the wildly confusing, jargon-packed, somewhat stuffy world of wine. In Nice’s words, the whole idea is to “liberate drinkers from wine headaches” both literal and metaphorical, “whether it’s inflexible packaging, confusing labels or next day regret”… Now after more than...
Goofy, playful and knowingly a bit silly
Design systems are often spoken about in terms of those moments of ‘surprise and delight’, but often, there’s little either surprising or delightful to be found. Blurr Bureau’s new brand identity for Yes! Apples, however, is so brimming with surprise and delight that those moments become the entire timeframe here: the Easter Eggs absolutely abound here, for the brand design...
An act of restitution
Caffè Nazionale is a historic bar on Piazza Libertà in Arzignano, a small city in Veneto, Italy, which was the social heart of the town – a place for conversation, card games, billiards, and the daily ritual of an espresso at the bar – for generations, before falling into closure and decline. Having first opened in the 1950s, the Caffè...
Equipped for Life
The protein market has absolutely boomed in recent years – a trend that doesn’t look as though it’s going away any time soon: a 2025 survey from the US-based International Food Information Council (IFIC) revealed that the most common diet that Americans followed in the past year was “high protein”, and that consumers use “good source of protein” as the...
Drizzle and Drama
I’ve never really thought about wedding venues needing a brand; but then again I’ve never really thought much about wedding venues at all – and neither is Chateau Engalin much like most other nuptials-centric sites. Recently bestowed with new brand design courtesy of Pentagram London partner Samar Maakaroun and her team, Chateau Engalin is based in the heart of the...
Yes we Makan
The chintzy rose; the bright but slightly dusky pink; the multifarious wordmarks; the apparently haphazard, painterly decorative flourishes; an approach to letter sizing that’s borderline unhinged – the branding for Makan has the potential to be all kinds of terrible. Instead, it’s absolutely the opposite, thanks to the deft hands at Foreign Policy (Park Bench Deli, Project Send, Critical Mass)....
3TEMP by Studio NARI
If you had to guess what 3TEMP is and does, it’s hard to imagine many people would come up with the right answer: with no prior knowledge of the company, it sounds like the sort of thing a half-arsed episode of Black Mirror could come up with – some kind of temping agency but everyone is actually AI, or perhaps...
Xochi by Kinoto Studio
Another day, another soft drink with a wild new angle: in the last year or so we’ve undoubtedly seen some impressive entrances to the category, from the shouty Yaté yerba maté to ‘braincare beverage’ Rolus to London-brewed water kefir brand Agua de Madre, to the unhinged Y2K lunacy of Fhirst. Now, meet Xochi, a prebiotic agave soda made with 100%...
Yoshi by Saint-Urbain
Early days for sure, but this is hands down the best brand identity design I’ve seen this year – kudos to Saint-Urbain for once again putting a project out into the world that’s not only an absolute joy to look at, but which shows a razor-sharp nous for branding that’s both searingly zeitgeist and resolutely, timelessly future-facing. Said project is...
4P’s by Base Saigon
What with it being the season to be jolly and all that, it feels almost contrarian to not be as positive as I usually am in covering projects for BP&O – after all, it’s about showcasing the very best in brand design and packaging. But in the spirit of the ‘O’ for ‘Opinion’, it’s tricky to be as nigh-on-unanimously gushing...
Super Peach by Pentagram
Restaurant brand Momofuku began life with its New York Noodle Bar in 2004 and in the two decades since, has opened more than 15 restaurants across North America, each building on founder chef David Chang’s vision of boundary-pushing cuisine. Since its naissance Momofuku “became known for reshaping Asian-American cuisine and challenging dining conventions with a bold and innovative approach,” according...
MAG by LG2
Based in Quebec, MAG is a family-run, family-recipe-based range of condiments anchored by its signature mayonnaise but also comprising dressings and Asian-inspired sauces. The brand made something of a splash earlier this year with its innovative solution to keeping mayo cold in situations like summer barbecues: creating labels using an ultra-thin layer of silica aerogel – an insulator developed by...