Crane by Collins
Posted: Filed under: Art and Design | Tags: American Design, Best Packaging Designs, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Coloured Paper, Creative Packaging, Custom Typefaces & Logotypes, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Collins, Designed in New York, Form Language, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Structural Package Design, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on Crane by CollinsText by Richard Baird
Time. This is central premise of Collin’s work for American stationery brand Crane, and more specifically, the bookmarking of the past and the present, and a meditation on the “concrete” as a time machine to the future. It is a reflection of what it is to put something down on paper and what makes something last.
Ediya Beanist by Studio fnt
Posted: Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Bag Design, Brand Identity Reviews, Branding Blog, Branding Reviews, Coffee Logos and Packaging Design, Coffee Shop Branding, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Studio fnt, Form Language, Graphic Design, Graphic Design Blog, Korean Design, Logo Design & Branding Blog, Logos, The Best Brand Identities of 2020, The Best Design for Print 2020, The Best Graphic Design Work of 2020, The Best Packaging of 2020, The Very Best of 2020, The Very Best of BP&O Comments Off on Ediya Beanist by Studio fntText by Richard Baird
EDIYA is a well-established South Korean coffee brand, with franchised stores and array of drinks and branded products. It has the largest number of stores, exceeding that of Starbucks and any other international brands, opening its 3000th store at the end of 2019. With such a strong foothold in the market, and with the rise of at-home and ready-to-drink variations of large coffee store brands internationally, EDIYA sought to develop this within the national market, recognising that, with the current income levels in Korea, there was space to expand into the home-brewed coffee market.
Through the day-to-day operation of its stores which afford it a real-time understanding of market shifts and changes in consumption and demand, EDIYA has developed deep regional insights. This is paired with a full end-to-end production capability, from raw material sourcing to processing, to roasting to product develop in its own coffee lab. Drawing on this experience EDIYA created BEANIST, a new home brewing brand. And worked with Studio fnt to create branding and packaging. The studio sought to maintain EDIYA’s brand equity, drawing on aspects of the company’s coffee shop store signage, and give this new brand a clear presence within the competitive instant coffee market through a striking intersection of form, colour and communication.
One Wellington St Kilda by Studio Ongarato
Posted: Filed under: Graphic Design Reviews, Property | Tags: Best Brochure Design 2019, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, Designed by Studio Ongarato Design, Designed in Melbourne, Fitzroy Melbourne Australia, Form Language, From Australia, Graphic Design, Graphic Design Blog, Material Thinking, Property Development Logos, Sans-serif Typography, The Very Best of 2019, Typography Comments Off on One Wellington St Kilda by Studio OngaratoOpinion by Richard Baird
One Wellington, a partnership between LAS Group and Qualitas, is a new property development located in the Melbourne suburb of St Kilda, not far from eclectic Fitzroy Street. The building’s architecture—designed by KPDO and comprised of 181 apartments across two buildings of 26 and 10 floors—features flowing curves inspired by its bayside location, highly-customisable interior options and unobstructed sky views. One Wellington is described as dramatic architectural expression on the skyline and an entry statement into St Kilda from the north.
Building on the highly-customisable and luxurious interior designs of KPDO, Studio Ongarato developed a visual identity and campaign directed towards a specific mindset and that draws on the multi-faceted sub-cultures of the area rather than a target market profile. This manifests itself, unusually, in a shifting tone throughout printed communications, moving from the sophisticated to the youthful, and from serious to humorous using photography, type, illustration and photography. Through this approach, Studio Ongarato’s campaign invites prospective residents to live ‘A life less ordinary’.
The One Wellington campaign identity is made up of a hardcover book, softcover booklets, posters, postcards and multi-format cards. Each unveils authentic stories from unexpected perspectives using a variety of creative techniques.
