BPO


REVOLT by Paul Belford Ltd.

Opinion by Richard Baird

Hardcover book design by Paul Belford Ltd. for Revolt by Alex Lewis and Bridget Angear

REVOLT is described as an instruction manual, tool-kit and practical guide for any business seeking to do more with their brand, or for individuals looking to get more out of life. The central premise is that having people on your side, and that the ability to form and activate a group is the secret to success, and essentially leverages and intends to help channel any feeling of disenfranchisement and anger into affirmative action and movements of change. Content feels very much of its time, although the visual and form language of action and disruption, revolution and dissent employed by Paul Belford Ltd. is an enduring and fairly universal one. Conflating political and societal struggles with corporate (or charitable) interest or self-help is bold and provocative, as is its visual expression.

Continue reading this article


Goldlink Magazine by Spy

Opinion by Richard Baird

New design by Spy for Goldsmiths' alumni magazine Goldlink

Goldsmiths’ biannual alumni magazine Goldlink has been redesigned by Spy, the design studio behind the university’s graphic identity. The magazine is distributed to over 50,000 former students and staff nationally and internationally, and in the redesign, needed to strengthen the relationship with its readership and reflect Goldsmiths’ position as a creative force with a rich research and academic legacy. Spy’s approach develops and employs the bold graphic language of the university, built around Commercial Type’s Druk and a preference for eye-catching blocks of colour set alongside or filtered into emotive images.

Continue reading this article


Broadgate by dn&co

Opinion by Richard Baird

Logo, business cards, posters and tote bags designed by dn&co. for Broadgate, London

Broadgate is the largest pedestrianised neighbourhood in Central London. It is adjacent to the busy transport hub of Liverpool Street station, surrounded by Shoreditch, Spitalfields, Old Street and the City, made up of a diverse community and uses that span innovation, finance, food, retail and contemporary cultural activities.

The area will receive a £1.5 billion investment to further its development as a world-class mixed-use destination. This will include 4.9 million sq ft of new and redefined workplaces, retail spaces, public areas and restaurants described by dn&co., the design studio behind Broadgate’s graphic identity, as embodying the community and feel of the historic piazza with the energy of modern London.

Broadgate connects and contains diverse areas, each with their own unique character, services and experiences, and will go on to include many more. Wrangling these into a singular coherent identity, one that is inclusive yet with a definitive identity and without the preconceptions of typical B2B communications was a critical part of the challenge. This was achieved through a generative and kinetic B; a dynamic and constantly shifting container and outline. This motif, alongside a contrasting dark and light colour palette and complementary type treatment, serve to unify posters, business cards, tote bags, website, installations, social media profiles and merchandise.

Continue reading this article