BPO


Morris+Company by Bob Design

 Opinion by Richard Baird

Naming, logotype, tote bags, stationery, brand guiedlines and brochures by Bob Design for architectural practice Morris+Company

Morris+Company dovetails the individual strengths of founder Joe Morris and the talents of a wider company of designers. This is expressed by a recent renaming, moving from Duggan Morris Architects to Morris+Company, and throughout the studio’s new graphic identity, designed by Bob Design. This is codified within a brand guidelines document of type, imagery, texture, pattern, words (by Emma Keyte) print finish and material experimentation implemented across signage, tote bags, stationery, business cards, brochure and website.

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New Chapter by Paul Belford Ltd

Opinion by Richard Baird.

New logo designed by Paul Belford Ltd. for word-based therapy and councelling service New Chapter.

New Chapter is a UK-based word therapy start-up that offers a unique approach to counselling. This involves participants being invited to express themselves through the written word. The synergy between personal development, a forward momentum and the written word as a mode to achieving this forms the basis of New Chapter’s clever logo design created by Paul Belford Ltd. This appears on signage and bookmarks, and is complemented by a similarly weighted grotesque wordmark.

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FranklinTill by Commission

Opinion by Richard Baird

Logo, graphic identity and paper marquetry business cards and stationery by Commission for futures research agency FranklinTill

FranklinTill is a futures research agency working with lifestyle brands, design-orientated businesses and organisations in a variety of sectors to explore and implement design, material and colour innovation. Their services include conducting, analysing and communicating research and bringing this to life through strategic insights, publications and experiences.

FranklinTill’s clients essentially turn to them for insight into form, colour and material, and their innovative and sustainable outlook. This, in turn, informed the development of their new visual identity, created by London based Commission. This is characterised by a critical coalesce of form, colour and material composition that serve to link business cards, stationery set and pin badges. Online, colour and form is explored, absent the tactile qualities of print, through the abstraction and diffused quality of imagery.

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