BPO


New Chapter by Paul Belford Ltd

Opinion by Richard Baird.

New logo designed by Paul Belford Ltd. for word-based therapy and councelling service New Chapter.

New Chapter is a UK-based word therapy start-up that offers a unique approach to counselling. This involves participants being invited to express themselves through the written word. The synergy between personal development, a forward momentum and the written word as a mode to achieving this forms the basis of New Chapter’s clever logo design created by Paul Belford Ltd. This appears on signage and bookmarks, and is complemented by a similarly weighted grotesque wordmark.

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FranklinTill by Commission

Opinion by Richard Baird

Logo, graphic identity and paper marquetry business cards and stationery by Commission for futures research agency FranklinTill

FranklinTill is a futures research agency working with lifestyle brands, design-orientated businesses and organisations in a variety of sectors to explore and implement design, material and colour innovation. Their services include conducting, analysing and communicating research and bringing this to life through strategic insights, publications and experiences.

FranklinTill’s clients essentially turn to them for insight into form, colour and material, and their innovative and sustainable outlook. This, in turn, informed the development of their new visual identity, created by London based Commission. This is characterised by a critical coalesce of form, colour and material composition that serve to link business cards, stationery set and pin badges. Online, colour and form is explored, absent the tactile qualities of print, through the abstraction and diffused quality of imagery.

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REVOLT by Paul Belford Ltd.

Opinion by Richard Baird

Hardcover book design by Paul Belford Ltd. for Revolt by Alex Lewis and Bridget Angear

REVOLT is described as an instruction manual, tool-kit and practical guide for any business seeking to do more with their brand, or for individuals looking to get more out of life. The central premise is that having people on your side, and that the ability to form and activate a group is the secret to success, and essentially leverages and intends to help channel any feeling of disenfranchisement and anger into affirmative action and movements of change. Content feels very much of its time, although the visual and form language of action and disruption, revolution and dissent employed by Paul Belford Ltd. is an enduring and fairly universal one. Conflating political and societal struggles with corporate (or charitable) interest or self-help is bold and provocative, as is its visual expression.

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