Dissabtes MACBA by Hey
Posted: July 26, 2018 Filed under: Architecture and The Built Environment, Art and Design, Graphic Design Reviews | Tags: Brand Identity Reviews, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Hey, Form Language, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Minimal Design, Minimal Logos, Minimalist Brand Identities, Poster Design, Sans-serif Typography, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018 Comments Off on Dissabtes MACBA by HeyOpinion by Richard Baird.
Dissabtes MACBA (“MACBA’s Saturdays”) is a partnership between The Museum of Contemporary Art of Barcelona (MACBA); an iconic architectural symbol and one of the city’s leading cultural institutions, and the Japanese fashion retailer UNIQLO who recently arrived in Barcelona, and due to open its second store this year.
The Dissabtes MACBA initiative offers free entry to the museum every Saturday evening, 4–8pm, and invites visitors to participate in a wide range of differential events and activities that will include workshops, concerts and performances, as well as an opportunity to meet some of the artists who have work on display. To mark the initiative, collaborative spirit, and serving to bring the UNIQLO brand into the local consciousness, Barcelona-based studio Hey was commissioned to create a campaign that represented the close relationship between MACBA and UNIQLO within the city’s centre. This is expressed through both form and colour language, in a striking and singular gesture, elevated by its repetition across a variety of different communicative modes and formats that included posters, banners, bus ads and digital screens throughout the museum.
Lumik by Hey, Spain
Posted: November 1, 2017 Filed under: Art and Design, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Blue, Coloured Paper, Colourful Business Cards, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Hey, Designed in Barcelona, Designed in New York, Duplex Business Cards, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Manufacturing Logos, Sans-serif Typography, Spanish Design, Stencil Cut Logotypes, The Best Custom Logotypes, Typography Comments Off on Lumik by Hey, SpainOpinion by Richard Baird
Lumik is a Spanish lighting design and manufacture company, and partnership between the traditional metalworking company of Francesc and Ferran Martí, and interior designer and art director Frank Domínguez. Together they have 65 years of experience, and have built a catalogue of products with simple forms, moments of colour, elements of play and the industrial. These move between those that are hidden and utilitarian and those designed to be a feature and focal point. Lumik is described as being a trendsetter with a customisable and made-on-demand approach that offers customers a multitude of possibilities. This is expressed by the company’s graphic identity, designed by Barcelona based Hey, through a variety of cheerful and modern colours, a custom typeface, and the strong material qualities of brochure and business cards.
Kosmopolis by Hey, Spain
Posted: July 5, 2017 Filed under: Art and Design, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Hey, Designed in Barcelona, Festival and Event Brand Identities, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Monolinear Typography, Sans-serif Typography, Spanish Design, The Best Custom Logotypes, Tote Bag Design, Typography, Wordmark Design 4 Comments »Opinion by Richard Baird
Kosmopolis is a five day literature festival that takes place in Barcelona every two years, but also has a programme of ongoing events in between. The festival, since 2002, has been organized by the exhibition and arts centre Centre de Cultura Contemporània de Barcelona, and intends to promote literature in its many different forms. It does this through a series of talks and workshops. And by inviting professionals across a variety of fields; from poets, librarians and actors to comic-book artists, filmmakers and musicians, to discuss the key issues that concern the evolving nature of literature and present-day communications at large.
The centre recently worked with Spanish design studio Hey to create a visual identity for its 2017 event. Hey use colour to establish a continuity with previous events, but introduces a custom typeface that features characters informed by the digital, handwritten and painted word. This is complimented by a set of icons, and used to link programme guide, banners, signage and merchandise.
