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Opinion by Richard Baird.
Lycka is a 100% natural hand filled frozen yoghurt brand from Germany that donates 11 cents from each sale to Welthungerhilfe, a humanitarian aid project tackling issues such as world hunger, land grabbing in Cambodia and displacement across Syria and Iraq, amongst many other issues. Lycka’s brand identity and packaging, a mix of bright geometric forms which appears to draw some of its visual cues from the Welthungerhilfe logo, was created by Swedish graphic design studio BVD.
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