Posted: | Author: Richard Baird | Filed under: Food and Drink, Graphic Design Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Canadian Design, Colour in Use: Blue, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Brief, Designed in Vancouver, Frozen Yoghurt & Ice Cream, Graphic Design Trends: Cobalt Blue, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Opinion, Menu Boards, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Retail Logos, Sans-serif Logotypes, Uncoated Papers & Cards, Visual Identity Design Blog | Opinion by Richard Baird.
Mister crafts all natural, artisanal and seasonal ice cream from its location on Mainland Street, Vancouver, using a liquid nitrogen technique that rapidly freezes products to create less ice crystals and air compared to traditional ice creams. This gives Mister’s ice cream a richer, creamier and denser quality that does not require stabilisers or fillers.
Mister worked with local graphic design studio Brief to develop a visual identity that would run across and unite signage, packaging and business cards. Taking their cues from the modern production technique, and in opposition to a premises with a rough interior of exposed brick and a history dating back to 1912, Brief created a reductive but impactful brand expression based around a pentagon motif and a bright blue ink.
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Posted: | Author: Richard Baird | Filed under: Food and Drink, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Colour in Use: Orange, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by BVD, Food Logos and Packaging Design, Food Packaging, From Scandinavia, Frozen Yoghurt & Ice Cream, Geometric Pattern, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo News, Logo Opinion, Logotypes, New Logo, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Snack Packaging Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Best Packaging of 2015, The Very Best of 2015, Visual Identity Design Blog | Opinion by Richard Baird.
Lycka is a 100% natural hand filled frozen yoghurt brand from Germany that donates 11 cents from each sale to Welthungerhilfe, a humanitarian aid project tackling issues such as world hunger, land grabbing in Cambodia and displacement across Syria and Iraq, amongst many other issues. Lycka’s brand identity and packaging, a mix of bright geometric forms which appears to draw some of its visual cues from the Welthungerhilfe logo, was created by Swedish graphic design studio BVD.
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Posted: | Author: Richard Baird | Filed under: Cafes, Bars and Restaurants, Fonts in Use, Logo Reviews | Tags: Belgian Design, Black and White, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Colour in Use: White, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Skinn, Fonts in Use: Clarendon, Frozen Yoghurt & Ice Cream, Graphic Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Opinion, Logotypes, Menu Boards, Packaging Design, Serif Logotypes, Sign Design, Typography, Uncoated Papers & Cards, Visual Identity Design Blog |
Oyya is an ice bar located in the Belgium city of Bruges that retails a variety of frozen yoghurts, yoghurt drinks, waffles and 28 ice creams — the most in the city. Its brand identity, which included logotype, print, signage, uniforms and interior design created by local studio Skinn, while largely logo-centric and having a strict consistency across stickers, tubs, cone sleeves and boxes, manages to establish distinction through reduction without looking cheap and is sensitive to the historic nature of its location.
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