Salbini by Studio Brave
Posted: April 29, 2019 Filed under: Fonts in Use, Home and Garden, Logo Reviews, Material & Print Specs | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Condensed Logotypes, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio Brave, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Sans-serif Logotypes, Sans-serif Typography, The Best Brand Identities of 2019, The Best Business Cards of 2019, Type Foundry: Klim Type Foundry, Visual Identity Design Blog Comments Off on Salbini by Studio BraveOpinion by Richard Baird
Salbini, formerly Fesal, is an online retailer of premium European furniture and appliances based in southern Italy and shipping internationally. It deals in both one-off purchases and tailoring for large commercial projects, offering both local and global brands. Fesal comissioned Studio Brave to rename and refresh its brand and overhaul its online store. While the project features revisions to type and the introduction of colour, it is the combination of cropped imagery shot by Traianos Pakioufakis and high quality material choices that stand out as a simple and compelling of articulation of craft, quality and elegance. These images link printed materials such as post cards, business cards, letterhead and certificate sleevers with a redesigned e-commerce website.
StrangeLove Lo-Cal Soda by Marx Design
Posted: February 15, 2019 Filed under: Fonts in Use, Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Best Packaging Designs, Botanical Illustration, Box Packaging, Branding & Packaging of 2019, Copywriting, Creative Packaging, Design For Print, Designed by Marx, Drinks Packaging, Fonts in Use: Calibre, From New Zealand, Guest Opinion, Handcraft, Illustration, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Soft Drink Packaging, The Very Best of 2019, The Very Best Packaging of 2019, Type Foundry: Klim Type Foundry Comments Off on StrangeLove Lo-Cal Soda by Marx DesignOpinion by Richard Baird & Seth Rowden
StrangeLove is an Australian soft drinks brand that began with a four flavour range of energy drinks. Although mass-produced, each of these was created with the intention of evoking a taste of the homemade through carefully sourced and high-quality organic ingredients. The range was developed in response to energy drink brands who StrangeLove believed had failed to live up to their premium positioning.
Keen to avoid the tricks and tropes of the category and secure a witty, eye-catching and original look, New Zealand-based Marx Design worked with StrangeLove to improve on the illustrative character that had been used across the brand’s earlier bottles, developing simpler compositions surrounded by plenty of white space and paired with sharp and humourous copywriting. Check out the BP&O review of these here.
StrangeLove went on to create a range of mixers, organic soft drinks and source a mineral water, each with its own unique visual language. 2019 sees the brand continue to expand their range and explore and challenge the drinks market, further working with Marx Design, this time on a range of “Lo-Cal” sodas.
Tea & Glory by Socio Design
Posted: November 9, 2018 Filed under: Fonts in Use, Food and Drink, Logo Reviews, Packaging Reviews | Tags: Bag Design, Brand Identity Reviews, Branding Agency, Branding Blog, Branding Reviews, British Design, Cafe Logos, Colour in Use: Pastels, Coloured Paper, Copper Block Foil, Design For Print, Design Opinion, Design Reviews, Designed by Socio Design, Designed in London, Fonts in Use: Domaine, Graphic Design, Graphic Design Blog, Kraft Paper, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Luxury Logos and Packaging Design, Minimal Design, Minimal Logos, Minimalist Brand Identities, Newsprint, Pastel Colours, Sans-serif Logotypes, The Very Best of BP&O, Type Foundry: Klim Type Foundry, Typography, Unbleached Materials, Uncoated Papers & Cards Comments Off on Tea & Glory by Socio DesignOpinion by Richard Baird.
Tea & Glory are loose-leaf tea experts and are described as the antithesis of fast-paced coffee culture. In the same spirit of ancient tea drinking rituals, the brand is interested in the continued promotion of slow-living, a lifestyle that seeks to place more focus on the small details and experiences of everyday life. With a desire to better express this position Tea & Glory worked with London-based design studio Socio Design to develop a visual identity, packaging system and interior signage that connects retail and hospitality experience, and that materially projects their ethos outside of the T&G space. Assets included loose tea pouches and boxes, takeaway cups and shopping bags. These are linked by a T&G logo, Klim Type Foundry’s Domaine Display, Sans and Condensed, a pastel colour palette, copper block foiling and a delicate pattern.
