LangChain builds the open source frameworks that top engineers at startups rely on to develop AI agents faster and ship with greater reliability. Play SF were tasked with reinventing LangChain’s brand identity as well as developing a strategic foundation to codify their brand architecture, uniting the parent and numerous sub brands under a cohesive design system. This new identity would...
New Orbit develops satellite technology that operate in ultra-low Earth orbit and seeks to unlock transformative opportunities for industries on Earth. To achieve this, New Orbit needed more than a technical story, and a brand that could inspire belief in an emerging frontier. The visual identity draws from the same core principle that powers New Orbit’s technology: ion propulsion. The...
RoAndCo partnered with Monarch MD to create a name and brand identity that would position the physicians as the sovereign guide women deserve – bringing clarity, time, and evidence-backed care to menopause and beyond. To support this, a secondary mark was devised. This merges an ‘M’ and a crown with the intention of signalling the beginning of a new golden...
Ivo was founded on the belief that AI should give lawyers superpowers, not replace them. As the company moved upmarket and into larger funding conversations, it was ready to reflect its enterprise momentum. With a desire to express precision guided by human judgment, design studio Motto brought art and beauty into the visual identity, employing illustration to reflect aspects of...
‘Alive with music, movement, community and connection’, these are the driving themes behind Scotland’s Paisley Alive festival, and the design of its new logo. Marrying these themes with the famous Paisley pattern, Shine Agency connects the heritage of the town to contemporary music. As the marque pulses with movement in motion it captures the energy of sound as it is...
UCL’s iconic ‘portico’ facade had been rendered so small in a previous iteration it often got lost. Johnson Banks took this and reimagined it, scaling it up and exploring how light and shadow played across its pillars. These pillars, given a transitional effect through their different weighting, has introduced a contrasting secondary element, a dynamic forward motion applied to a...
The Circular Economy Institute was established t0 help drive an economic transition from linear to circular through training and a global community. It does this by equipping industry leaders and entrepreneurs with the knowledge and connections to reshape economies, redefine sustainability and build a more resilient future. Circular thinking, community and collaboration form the basis of the company’s new logo,...
Learn Canadian intends to capture what makes studying in Canada genuinely unique; its world-class institutions and stunning natural landscapes, but also highlighting the country’s distinctive spirit of openness, inclusivity, and creativity. As described by ARK Agency, the brand has been crafted to feel, not just inform, taking a creative approach that ‘blends cinematic storytelling with digital-first engagement’. From hero films...
Bedrock develops autonomous vehicles for construction. To think this was science fiction not long ago is mad. Bedrock worked with Studio Everywhere to develop a visual identity for the company. This also included the design of a logo. And it’s got it all. Caterpillar tracks, a sense of excavation within the negative space, building up in the positive, and sense...
As Getty has evolved, its existing identity no longer fully reflected the breadth of its work–art, research, conservation and philanthropy–or the diverse audiences it serves. The institution set out to create a visual identity that could better represent the many interconnected parts of Getty and deliver a sense of movement, energy and life. Getty worked with Fred & Farid New...
With years of mergers and acquisitions, new technologies, and private equity growth, Usalco had moved beyond aluminium manufacturing, positioning itself as an essential catalyst for clean water. A decade of expansion and mergers vastly increase the functional requirements of a logo – from large format building signage, to vehicle liveries and down to corporate stationery. Finding the balance between simplicity,...
Aptos Foundation is dedicated to the adoption, decentralisation and advancement of the Aptos ecosystem, providing funds, programs and support that turn ideas into impact. This means offering grants to spark innovation, education to grow new talent, research to strengthen the Aptos protocol, and community programs that connect local builders to global opportunities. Basically it’s about generating innovation, connection and education...