Equator is a platform that translates hundreds of data points into actionable insights for people that want to make sustainable choices when they travel and easier for travel operators to parse. Using the name as a starting point, For The People developed a new logo that uses the equator line and Earth’s axial tilt to create a globe with a...
The largest companies in the world rely on QR codes for the successful management of their daily operations. Uniqode helps brands connect with customers in the physical world, the digital one and between the two. Koto visualised this through the metaphor of stitching, “demonstrating the joining together of two planes with a simple needle and thread.” The effect is to...
Zoo logos offer a unique challenge. These spaces often benefit from the diversity of animals they look after and available to see. So, choosing just one animal to use as logo does a zoo a disservice. This is unless that animal is a rarity, or has some symbolic significance (National Zoo). Other approaches have sough to include a variety of...
UK-based Sendwave is on a mission to make sure money gets to friends and family as safely and effortlessly as possible anywhere in the world. This movement across the planet and the ability to link communities is beautifully realised by Design Studio in the form of a new logo, composed of two sweeping ‘waves’ that combine to form an ‘S’...
The Taegeuk has been at the heart of Korean Air’s identity since 1984. Inspired by the South Korean flag, it has played an important role in projecting the Korean national identity out into the world just like the Stars and Stripes and the Union Jack. Locked into the logotype, its flexibility in application had been somewhat constrained. Lippincott has refreshed...
Sustana is an industry-leading American producer of fibre-based products and services that places sustainability at the heart of what it does. Collins designed a logo that fold and rolls a single sheet of paper into concentric ‘S’. The weighting of the line, not mono-linear, ties it nicely to a custom drawn reverse stress typeface. This lends it a somewhat calligraphic...
Spora is a biotech company and the first ‘end-to-end mycelium-based material innovator’. Basically, a manufacturer of an extensive range of mushroom-based fabrics. The Spora logo draws on the name, the notion of spors, and infuses this with the compelling notion of underlying maths embedded in nature, taking inspiration from the concentric spiral in Fibonacci’s sacred geometry. It features rings of...
Kikin is a new digital finance platform ‘financing the future’ – more specifically, helping businesses to make environmentally conscious decisions ‘that are good for people and planet’. Channeling the great outdoors into their visual identity, the suggestion is of a environmentally pioneering spirit and kick-started cash injections. The logo, the ‘K’ from the logotype spun 90 degrees clockwise to form...
Zelman Meats describes itself as being the best steak sharing restaurant in London. A bold claim, but the reviews have been rolling in supporting this. Matching these great reviews is a great logo, designed by Sam Lachlan. Sure, liberties are taken on the steak knife silhouette, but this is more than made up for by the discovery of the Z...
Pachama uses the power of satellite images and LiDAR technology to generate accurate readings on real-time carbon removal. By connecting nature, technology and community Pachama can accurately report on where carbon credits are being used and what is being done to enhance sequestration efforts. This symbiosis of nature, technology and community is at the heart of the organisation’s new visual identity...
Voiceflow finds itself amongst the many new AI tools out in the world, and allows product teams to build business critical AI agents. So far, Voiceflow is the only conversational AI platform to do this. This ‘flow’ and ‘flexibility’ is embedded in an almost three dimensional waveform motif, inspired by the Slinky toy. Focus Lab furthers this, saying this it...
Antara 128 is an avant-garde bakery and restaurant that fuses European traditions with a contemporary Australian influence and sits within a space designed by renowned architect Kerstin Thompson. Inspired by the lamination process of folding and rolling dough to create richly layered baked goods. design studio Mucho developed an iconic ‘A’ logo for the restaurant. Patience and persistence infused into...