Malwarebytes has built a legacy of protection, becoming THE malware scanner and cleaner for a ‘deeply technical audience’. Where the category often leans into the fear that surrounds malicious activity online, Malwarebytes favoured a more convivial approach rooted in superhero iconography. This can be seen in the logo, a sharp ‘M’, one that could be emblazoned on the front of...
Boligkontoret Danmark is one of Denmark’s largest non-profit and member-owned housing administrators. Supporting local housing associations and communities with administrative, financial and technical services, they help create well-functioning homes and thriving neighbourhoods across more than 35,000 homes throughout the country, including senior and care housing. Central to the identity is a new logo. This references the Danish national flag but...
Bio Protocol is a decentralised network accelerating biotech innovation through blockchain infrastructure, AI and community-driven funding. It seeks to codify, coordinate and accelerate scientific discovery. Bio’s new logo, designed by Si Maclennan Studio, expresses these ideas through the suggestion of an organic form but one that is ordered in its geometry and symmetry. The studio go a bit further, describing...
Benifex helps organisations deliver benefits, rewards and recognition to people across the world. These benefits aren’t just software, admin or workplace perks (but also, they are) they “show up when life happens, in moments of change, pressure, joy, loss, health, family, money, wellbeing and care”. As a self-employed-then-one-and-two-person business owner, perks aren’t something I’ve had a lot of 😅 so...
Hugh Miller’s team at Pentagram worked with men’s fashion brand HUIT to help tell its story through a new visual identity, crafting a more elevated, premium expression while providing the flexibility for the brand to evolve. Part of this included the design of a new logo. This moves away from what was an aggressive and sharp symbol that called to...
The last time I recall thinking about Xerox was a year ago, browsing a couple of pages from a Lippincott & CI book from the 1960s. Like IBM, and many post-war technology companies, Xerox has merged with and acquired so much that it’s difficult to tie them to any one thing. Today, it’s all infrastructure and services. Back in the...
Pentagram developed the strategic idea of ‘dimensional time’ for Japan’s Museum of Narratives as a way to express that while time might be experienced as linear, ideas, traditions and culture don’t behave that way and further, they recur, get reinterpreted, loop back to find new meaning in a different age. Pentagram’s logo, a spiral monogram, is perhaps the most literal...
Pedro Vareta Studio are so pleased with their logotype for Ela Vinhos they made a cute little gif to show us how each letter is informed by the contours of a red wine bottle. It’s wholly unnecessary, it’s totally felt, it doesn’t need an explanation. The full logotype is gorge, full of character, even the abbreviated ‘E’ symbol, used on...
The ‘Stack’ Group, such an invitation for a logo designer. Why complicate things? It’s a group, so duplication, and an S expertly linking the stack. Simple. Works well at different sizes and feels full corporate, straight from the modernist playbook kinda thing. There’s a lovely flow between the blocks, and a good balance of positive and negative space. The case...
Pony repositioned Smartstream, moving it from a traditional fintech provider and towards a contemporary data and AI business, reframing its narrative around intelligence, scale, and forward momentum. This reframing can be seen in the logo, with positive space framing the negative and creating an ‘S’. Today, what the logo can do in motion is also important. Here, it splits apart...
Oooh look at this little logo delight designed by Polar for Brazilian institution Escola + Natureza. The institution transforms urgency and optimism into actions to defend and promote children’s rights by adapting school spaces to new climate realities and reconnect children with the natural world. You can literally see the words ‘urgency’ and ‘nature’ pinned big on a moodboard for...
Look, this logo is going to call to mind a few things, Australia’s ABC logo, for example. But, as much as I am knee deep in logos, with both this blog and running LogoArchive, you have to appreciate a total picture, whether something can be protected, and to what extent? Across all industries, all countries, all time? Are ABC and...