By expertly crafting high quality padel rackets Padelsmith has positioned itself as the antithesis of quick churn and mass production rackets. It new visual identity, designed by Thisaway supports this positioning through a new ‘Padel. Uncompromised’ became the idea, an expression of commitment, and settling for nothing less than the best; innovative design and expert engineering, quality materials and traditional...
In an increasingly crowded technological landscape, Dataforeningen (Norwegian: The Data Association) needed a logo and visual identity that would give it a stronger sense of recognition and belonging. As Norway’s only independent meeting place for technology enthusiasts the new logo, designed by Bielke & Yang, acts as an anchor for a broad and varied community. Its form balances the abstract...
Huckberry describes itself as a curator of the world’s coolest men’s clothing, footwear, gear and gifts. It’s focus on high quality rugged brands has been previously expressed by a spruce tree in various stages of abstraction. This fresh iteration, by This Design, pushes this further, evolving it into something between a tree and pine cone. Beautifully balanced and distinctive, this...
Conceivable is an AI-driven, fertility-focused and personalised supplements business, quite a mouthful. Firmalt worked with Conceivable to reposition fertility from a guessing game into a knowing experience. The logo, a ‘C’ shaped around the moment of fertilisation, captures the spark of life within its counter-space. The forward slant lends it a sense of rapidity, and the rounded points softens it...
The Vicente Ferrer Foundation is a non-governmental development organisation based in India committed to the process of transformation, and the empowerment of the poorest and most discriminated rural areas. The organisation was founded in 1969 and its new logo, designed by Futurebrand, could have easily come from the same decade, no shade, just in that it embodies the modernist logo...
Nertik is a Spanish energy consulting firm. Mubien worked with Nertik to develop a new strategic direction and visual identity to better convey its offering of helping businesses understand, manage and reduce their electricity and gas costs. The new Nertik logo combines a lighting bolt and an ‘N’, using positive and negative space to find a harmonious resolution of the...
Findem is an AI-powered talent acquisition company. It intends to make recruitment frictionless and deliver higher quality results. People used to go out and find then support people in the hiring process, due to the numbers, diversity of experience and skill levels, augmenting this through artificial intelligence seems obvious, but it can be perceived as a cold and utilitarian way...
Schwartzapfel Holbrook is a New York-based personal injury law firm. Since their founding in 1981, they have secured some of the state’s most notable settlements. Design studio Order developed an identity system that reflects the firm’s expertise, longevity, and tenacity by leveraging the visual vernacular of Pro-Union ephemera across the decades. Part of this included the design of a new...
Building Common Ground is a collective of three studios. These span design, community engagement, and project realisation, and are united by a shared commitment to rural places and the people who live in them. Their work sits at the intersection of planning, construction, and community-building, creating resilient infrastructure that reflects the specific character of the places it serves. Threes, intersections,...
Wickside is a new canal side neighbourhood in the heart of London’s Hackney Wick. The development will include residential spaces, studios, shops and workspaces that’ll sit alongside leafy gardens, waterside walks and tucked-away courtyards. It’s described as being a place where everyday life and creative energy come together, it’s also part of the continued gentrification of East London and the...
By planting trees at scale and working hand in hand with people across the continent of Africa, Tree Aid seeks to create sustainable ways for communities to grow food, earn incomes and restore ecosystems. With the intention of better enabling the charity to communicate its mission across all touchpoints For The People worked on developing a new strategy, brand narrative...
A logo can become a confusing mess when too much is expected of it. Fundamentally, it just needs to be distinct, own-able and simple enough to function across all relevant contexts. How that’s arrived at? That’s up to the designer. By all means, throw everything at the process to meet these requirements but it’s often a process of reduction and...