Beatport’s prior logo, an abstract pair of headphones used from the company’s founding in 2004, is labelled by Wikipedia as “not meeting the threshold of originality needed for copyright protection”. Ouch. To be fair, this is down to it “consisting of only of simple geometric shapes”. Surly that’s the point? Anyway, this is resolved by Kurppa  Hosk with a new logo that finds a balance and synergy between a distinctive ‘B’ and what feels loosely like a record, arm and stylus motif. Again, its abstract, consisting of simple geometric shapes, but in its creative intersection is far more protectable. Despite the rise of digital downloads and DJ tools, vinyl and its associated visual language conjures up an authentic connection and active involvement with music, rather than the passive consumption other streaming services encourage. So the motif works well, particularly as vinyl experiences a resurgence.