Launch Darkly

Focus Lab

2023, USA, Technology

Focus Lab delivers an energetic marque for Launch Darkly, a US-based SAAS company providing software delivery solutions to tech start-ups. Speed and precision is wonderfully captured in a forward speeding meteor-like arrow. Its formal proportions and geometry, very much in the spirit of the modernists, provides a distinctive form that scales from desktop down to mobile without degenerating its recognisable character.