World Chess Championship


2012, UK

The simplicity of the board belies the intelligence and complexity of the game. This dichotomy is brought to life here, through a new logo, by employing a spatial quality realised using an optical illusion to capture the requirement of chess masters to process every possible move, counter-move and permutation. Each square, through this optical illusion, becomes a gesture of the multi-dimensional thinking required to win at the highest level.