BP&O

Daniel Juncadella

Mucho

2013, Spain

This logo was part of Daniel Juncadella’s new personal brand identity as he became an official Mercedes driver for the DTM and test driver for The F1 Mercedes team. Part monogram, part racetrack, the visual language of racing and speed is beautifully infused into the “dj” letterforms through inline and arrow.

Read the brand identity review here.