Hasselblad Foundation


2015, Sweden

Freedom and curiosity, and Victor Hasselblad’s love of bird photography is brought to life as a dynamic logo representative of the Hasselblad Foundation, and connect all that they do to promote research in the field of photography and natural sciences. This intersection–of photography and natural science–is beautifully realised by Bankerwessel. The logo exists somewhere between the naturalist and abstract. There is just enough room to invite interpretation, I see two sides of a lens (viewer and object), but specific enough to be understood as an abstract bird.