The Architect’s Bookshop by Garbett
Posted: February 13, 2019 Filed under: Architecture and The Built Environment, Education, Fonts in Use, Publishing | Tags: Architecture Logos, Bookmark Design, Bookshop, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Garbett, Designed in Sydney, Form Language, From Australia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, Minimal Design, Minimal Logos, Minimalist Brand Identities, Smile In The Mind, The Best Brand Identities of 2019, The Best Business Cards of 2019, The Best Logo Designs of 2019, The Very Best Brand Identities of 2019, The Very Best of 2019, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on The Architect’s Bookshop by GarbettOpinion by Richard Baird
The Architect’s Bookshop is a new design-focused retailer, located in Sydney’s Surrey Hills, devoted to the books of architecture and interior design, landscaping and urban development. The space was conceptualised as being more than a bookshop but a place to take time out to browse, a chance to engage with the material and form of the books, and as a place for those interested in all things related to the built environment to meet and engage in informal conversation and design discourse.
Australian design studio Garbett worked with The Architect’s Bookshop to develop a visual identity that would capture the spirit of the space, the positioning ‘a place for architecture lovers’ and comfortable with and distinct from a material and graphic sophistication of architectural publishing, channelling the universal, enduring and immediate form language associated with architectural structure and book reading. This project covered, alongside logotype, tote bag, bookmark/business card, bookstands, signage, price stickers, gift cards and art direction.
WeWork by Gretel
Posted: February 11, 2019 Filed under: Business, Banking, Law and Finance, Graphic Design Reviews | Tags: American Design, Brand Identity Reviews, Branding Blog, Branding Reviews, Design For Print, Design Opinion, Design Reviews, Designed by Gretel, Designed in New York, Graphic Design, Graphic Design Blog, Minimal Design, Minimal Logos, Minimalist Brand Identities, Poster Design, Sans-serif Typography, The Best Brand Identities of 2019, The Best Graphic Design Work of 2018, The Best Logo Designs of 2019, The Very Best Brand Identities of 2019, Typography, Uncoated Papers & Cards Comments Off on WeWork by GretelOpinion by Richard Baird
Founded in 2010 and headquartered in New York, WeWork began as a workspace provider and has grown to offer a broader infrastructure of community management and support, event programming and virtual network management for small and large businesses, entrepreneurs and freelancers.
With significant and rapid growth WeWork worked with Gretel to align its visual identity with its purpose. “Framework”, a graphic route that functions as a visual metaphor for WeWork itself, replicating its activities and behaviours, is a responsive and dynamic structure that responds to any spatial format in new and interesting ways, on screen and in print, governing and linking, alongside a simple colour palette and imagery, all of WeWork’s communications. These include small and large format posters, signage, magazine and website design.
Aurlands by Heydays
Posted: January 29, 2019 Filed under: Fashion, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, Coloured Paper, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, The Best Brand Identities of 2019, The Best Graphic Design Work of 2018, The Best Logo Designs of 2019, The Very Best Brand Identities of 2019, The Very Best Packaging of 2019, Typography, Uncoated Papers & Cards Comments Off on Aurlands by HeydaysOpinion by Richard Baird
Aurlands is the oldest running workshop for handcrafted shoes in Norway. It was founded in 1907 by shoemaker Nils G. Tveranger who, following time in America training as a shoemaker, went on to create the world’s first Penny Loafer in 1926. This, subsequently, became an enduring unisex fashion icon across Europe and America.
Aurlands continues to build on this legacy, crafting high-quality and sustainable shoes, and maintaining classics, alongside The Penny Loafer, such as the Norwegian welt and Norwegian split toe, names that refer to the way leather meets in their construction. Although distinct, each shoe shares the same attention to detail, the craft of their build and care given to both functionality and longevity.
The Aurlands brand is an enduring story of a Norwegian influence on the international shoemaking community. This story continues in their rebranding, created by Scandinavian design studio Heydays. This sees the introduction of a new wordmark and container, a bespoke typeface–Aurlands Display designed by Ellmer Stefan, lifestyle photography from Lasse Fløde, package design and soon to launch website.
