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Mona De Castellarnau designed by Anagrama

Opinion by Richard Baird.

Monogram, logotype and embroidered labels for luxury lifestyle brand Mona De Castellarnau designed by Anagrama

Mona De Castellarnau is a US based luxury lifestyle brand that creates and retails a unique collection of crafted and meaningful objects that are said to reflect timeless beauty, simplicity and authenticity. Objects include home furnishings, accessories, bags and throws. Each are designed with an appreciation for tradition and provenance, an understanding of artisanal disciplines, and utilise simple forms, prints, patterns and colors.

Mona De Castellarnau’s visual identity, designed by Mexican graphic design studio Anagrama, communicates its values and aesthetic sensitivities through a clear contrast of modernity and tradition, craft detail, minimalism and functionality delivered through monogram, logotype, business cards, tag, label and packaging design treatments.

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Ona designed by Mucho

Opinion by Richard Baird.

Green and gold foiled business cards by Mucho for Spanish boutique travel agent Ona

Ona is a Spanish boutique travel agent providing its clients with personal, unique and private tours, day trips and stays in Barcelona and Catalonia. Its experienced guides offer professional insight into local culture, gastronomy, history, architecture, art and design, and provide round-the-clock assistance. Ona’s brand identity, designed by Mucho and based around the tagline “Tailored travel experiences”, is an unusual and distinctive mix of interactive monogram, business cards with light marble and green block foil detail, a website of light and then tinted photography, and monolinear iconography.

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CC Bar designed by Freytag Anderson

Opinion by Richard Baird.

Monogram designed by Freytag Anderson for champagne and cocktail bar at Hilton Park Lane, London

Glasgow based design studio Freytag Anderson recently worked with Fraher Architects to develop the brand identity and collateral for Champagne & Cocktails at the Hilton Hotel, 22 Park Lane, London. Based around a monogram, midnight blue colour palette, hand crafted finishes of wood cut and etched glass detail, and both visual and material texture, Freytag Anderson delivered what they describe as a luxurious and old-world aesthetic that is refined and accessible, and works alongside a contemporary interior. The project included window decal, business card and menu design.

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