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Tina Frey Designs by Mucho, United States

Opinion by Richard Baird.

Branding for Tina Frey Designs by graphic design studio Mucho

Tina Frey is an American homeware designer with a studio in San Francisco. She is inspired by the fluid lines of the sea, the curves and contours of nature, objects picked up while traveling, and the translucent colour of ice lollies and jelly beans. The design of each of her products—which include plates, bowls and utensils—is rooted in simplicity and functionality. These are sculpted by hand in clay, cast in colour in small batches, then sanded and finished by hand. This process gives each object a high-quality and uniquely crafted character.

Drawing on the organic shapes and hand crafted nature of the range, graphic design studio Mucho created a new visual identity for Tina Frey with a soft and sculpted quality—in form, colour and texture—and a contemporary restraint, while the use of brighter colour introduces contrast, a conviviality and communicative breadth. This links brochure, note cards, business cards and posters.

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Nicholas Architects by Strategy, Australia

Opinion by Richard Baird.

Branding for Nicholas Architects by Strategy Design, New Zealand

Nicholas Architects is an Australian architecture studio working within both the private and public sectors from its offices in the city of Sydney. The studio has a portfolio of community centres, golf clubs, ambulance stations, sports terraces and university campuses, amongst a variety of other structures and spaces. Nicholas Architects commissioned Strategy to develop a new visual identity treatment—which was recently announced as a finalist in this year’s Best Awards—that included monogram and logotype design, business cards, brand guidelines, brochure and website.

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Stone Way Cafe by Shore, United States

Opinion by Richard Baird.

Logotype and monogram for Stone Way Cafe designed by Shore

Stone Way Cafe, formerly the Tiny Ninja Cafe, is a Seattle based neighbourhood meeting point, music venue and internet cafe, in the area of Fremont, with a formidable, geometric, concrete exterior structure and a warmer interior of wood surfaces created by goCstudio. Design studio Shore, working closely with signwriters and fabricators, created a brand identity treatment for the cafe, which included a variety of typographical assets, signage and business cards, that takes its inspiration from the industry and personality of the neighbourhood.

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