BPO


Avo Consulting by Bleed

Text by Richard Baird.

New logo, custom typeface, posters, banners, supergraphics and tote bags for Nordic technology and management consultancy Avo designed by Blee

Avo is a Nordic technology and management consultancy with offices in Norway and Sweden. Since its founding in 2016 it has seen rapid growth, expanding from 5 to 85 employees in three years. It has done this through a strategic rethinking of the way in which consultancy services are delivered, removing the buzz words associated with the industry, solving business problems and then helping to make the necessary changes easy. The Avo Consultancy culture is described as having a unique and playful philosophy. It is this, and the ambiguity of the AVO name (often assumed to be an acronym, or initials with an embedded meaning) that was the foundation of a new visual identity design created by Bleed. This playful philosophy and ambiguity is expressed predominantly as an A, followed by two characters from “Avodings”, a custom typeface of unique dingbats. This links the Avo Consultancy website, alongside colour and Neue Haas Unica, with interior supergraphics, tote bags, banners, posters employee generated e-mail signatures and other communications.

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Vega Scene by Metric

Opinion by Richard Baird

Logo, icons, signage, wayfinding, posters and website design by Metric for Oslo-based cultural venue Vega Scene

Vega Scene is space for food and culture located on the river Akerselva in the centre of Oslo. It features three film screens, a theatre, debate lounge, an organic and sustainable cafe and a wine and cocktail bar. Vega Scene sits within an area of urban culture, features a distinctive exterior of burgundy concave panelling and vertical slats, and a visual identity of colour blocking, arrows, monospaced typeface and motion designed by Norwegian studio Metric. This visual identity links posters, neon signage, wayfinding and website, and also moves across the surface of the building.

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‘Carlos Garaicoa, The Politics and Poetics of Space’ by Work In Progress

Opinion by Richard Baird.

Exhibition graphic identity design by Norwegian studio Work In Progress for ‘Carlos Garaicoa, The Politics and Poetics of Space'

The exhibition ‘Carlos Garaicoa, The Politics and Poetics of Space’ brought to light and incorporates several different stories. It explored the city as a place people live and reside. It talked of the buildings that were founded on power and political ideologies. And of the ruins of those that enjoyed a former greatness or were too troubled to ever see completion. The exhibition featured a variety of art forms and techniques. These were unified by the theme of architectural perspective, which was then explored throughout graphic identity, designed by Work In Progress, using constructed points of view.

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