NAU by Toko
Posted: Filed under: Art and Design, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Catalogue Design, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Toko, Fonts in Use: Maison, From Australia, Furniture Design Logos, Graphic Design, Graphic Design Blog, Homeware, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logos, Overprint, Stationery Design, The Best Business Cards of 2017, The Best Graphic Design Work of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Type Foundry: Milieu Grotesque, Typography, Uncoated Papers & Cards, White Ink Comments Off on NAU by TokoOpinion by Richard Baird
NAU is a new Australian furniture brand created by the premium designer furniture and lighting retailer Cult, and features work by futurist designer Gavin Harris and Adam Goodrum, a designer that believes an object justifies its existence through story and detail. Design by Toko worked with Cult to develop name, and create a logo and graphic identity for NAU that would extend across business cards, stationery, brochure, tote bag, exhibition stand and website. This is inspired by and makes a connection with Australia’s unique and diverse landscapes through compelling photography by Brooke Holm, and using a broad but complementary colour palette.
Maven by Design By Toko, Australia
Posted: Filed under: Architecture and The Built Environment | Tags: Architecture Logos, Book & Magazine Cover Design, Book & Magazine Design, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Red, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Toko, Designed in Sydney, From Australia, Graphic Design, Graphic Design Blog, Graphic Design Shortlist 2017, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Monochromatic Brand Identities, Monolinear Typography, Overprint, Sans-serif Typography, Stationery Design, The Best Architecture Logos, The Best Business Cards of 2017, The Best Graphic Design Work of 2017, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, The Very Best of BP&O, Typography, Wordmark Design Comments Off on Maven by Design By Toko, AustraliaOpinion by Richard Baird
Maven is described by Design By Toko, the Sydney-based design studio behind its recent rebranding, as a top-tier architecture recruitment agency operating worldwide. Drawing on the built environment and with the intention of expressing the agency’s prominence within the architecture industry Toko developed a brand identity of simplicity and impact through bold solid form and single colour that links business cards, brochure and soon to launch website. This use of form and colour, its dominance across each touchpoint, establishes a strong continuity, yet is softened using lighter colour and over-print in its implementation across Maven Publishing’s Chasing the Sky, a book that showcases twenty of Australia’s leading women in architecture.
UAL 2017–18 Campaign by Spy, United Kingdom
Posted: Filed under: Art and Design, Fonts in Use, Graphic Design Reviews | Tags: British Design, Brochure Design, Campaign Design, Catalogue Design, Design For Print, Design for University, Design Reviews, Designed by Spy, Designed in London, Fonts in Use: Helvetica, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Overprint, Prospectus Design, The Best Graphic Design Work of 2016, The Very Best of 2016, The Very Best of BP&O Comments Off on UAL 2017–18 Campaign by Spy, United KingdomOpinion by Richard Baird.
The University of the Arts London is Europe’s largest specialist arts and design university. It is made up of six colleges, each with its own unique character and programme, yet unified in their effort to deliver a high quality creative eduction. This united position is expressed through a visual identity system developed by Pentagram partner Domenic Lippa. Based around Helvetica, UAL’s visual identity affords each college the opportunity to experiment with its own approach to visual communication.
This week London-based graphic design studio Spy published images of their work on UAL’s 2016 campaign for the 2017–2018 academic year, developed for Camberwell, Chelsea and Wimbledon. Spy were commissioned, for the second year, to develop an engaging brand campaign that would drive student recruitment and brand awareness. The campaign included posters, brochure, flyers and animations.
