Norwegian Shipowners’ Association by Neue
Norwegian Shipowners’ Association is a group of businesses that collectively employ over 55,000 seafarers and offshore workers from more than 50 different nations. The association’s new visual identity, created by Oslo based design agency Neue, captures the open sea and sense of knowledge and experience with a two colour square and traditional serif combination....
Google Chrome by Office
Google has started rolling out a new version of their logo designed by Office. This is a significant improvement, gone are the superfluous effects, in a favour of a flatter, but still dynamic logo that is better-suited to increasingly diverse use-cases such as a flat mark laser etched on to hardware. “As the world’s most popular Internet browser, Chrome has...
Bridgestone
Bridgestone is a Japanese company set up during the 1930’s as rubber manufacture, well known for its past involvement in Formula 1 and motor racing it has grown to become the largest tyre manufacturer in the world. To mark its 80th anniversary its logo has undergone a number of revisions to better reflect and expand on the global corporate philosophy of...
Chrome
A number of news sites are reporting a change to Googles Chromium source code that contains a new logomark. Although not confirmed this is certainly an improvement and moves it away from the bright shiny robotic Manga ball and towards a more restrained geometric, abstract disk....
Windmade
Windmade is a new not-for-profit organisation launched by Vestas Wind Systems to brand products that have been made using energy sourced from wind farms on the back of a survey of 25,000 consumers and has already garnered support from companies such as Lego, WWF and PWc. Although the standards have yet to be defined they have released the visual identity...
Škoda
Škoda is a Czech car manufacturer established in 1859 which started producing bikes, motorcycles and then automobiles at the start of the 20th century. In 1990 they were purchased by the Volkswagen Group and saw significant growth of 51% in 2010 compared to the previous year. As of March 2011 they will introduce a new identity to better represent their more ecological, innovative and aspirational...
JCPenney
JCPenney is an American department store that specialises in the retailing of affordable clothing and household products. First established by James Cash Penney in 1902 (as Golden Rules), JCPenney has grown significantly with over 1,100 stores and a 2010 annual turnover of $17.9 billion. Recently JCPenney launched a new visual identity (now jcpenney) designed by student Luke Langhus as the...
Monsoon by Pompei A.D.
Monsoon is a women and children’s clothing retailer based in the UK which began trading in 1972 and delivered a pre-tax profit of £32.96 million in 2010. They also own the retailer Accessorize and have a combined 425 stores in the UK and over 1000 worldwide. In December 2010 they started rolling out a logo and visual identity system across their stores...