Findem is an AI-powered talent acquisition company. It intends to make recruitment frictionless and deliver higher quality results. People used to go out and find then support people in the hiring process, due to the numbers, diversity of experience and skill levels, augmenting this through artificial intelligence seems obvious, but it can be perceived as a cold and utilitarian way...
Schwartzapfel Holbrook is a New York-based personal injury law firm. Since their founding in 1981, they have secured some of the state’s most notable settlements. Design studio Order developed an identity system that reflects the firm’s expertise, longevity, and tenacity by leveraging the visual vernacular of Pro-Union ephemera across the decades. Part of this included the design of a new...
Caffè Nazionale is a historic bar on Piazza Libertà in Arzignano, a small city in Veneto, Italy, which was the social heart of the town – a place for conversation, card games, billiards, and the daily ritual of an espresso at the bar – for generations, before falling into closure and decline. Having first opened in the 1950s, the Caffè...
Building Common Ground is a collective of three studios. These span design, community engagement, and project realisation, and are united by a shared commitment to rural places and the people who live in them. Their work sits at the intersection of planning, construction, and community-building, creating resilient infrastructure that reflects the specific character of the places it serves. Threes, intersections,...
A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....
Wickside is a new canal side neighbourhood in the heart of London’s Hackney Wick. The development will include residential spaces, studios, shops and workspaces that’ll sit alongside leafy gardens, waterside walks and tucked-away courtyards. It’s described as being a place where everyday life and creative energy come together, it’s also part of the continued gentrification of East London and the...
It’s always confusing, surprising and slightly disappointing when you come across art or design-focused brands, agencies, platforms, publications or organisations that seem to have a total disregard for what they look like – as though their own central premise and raison d’etre is at odds with their look and feel. I won’t name names, because that feels both mean and...
By planting trees at scale and working hand in hand with people across the continent of Africa, Tree Aid seeks to create sustainable ways for communities to grow food, earn incomes and restore ecosystems. With the intention of better enabling the charity to communicate its mission across all touchpoints For The People worked on developing a new strategy, brand narrative...
Most branding has to give some suggestion of what said brand is, or does, or stands for – it’s usually not ideal if they bear little to no resemblance or representation of their category, audience or ideals. The exceptions are usually things like record covers, or other inherently creative entities like musical instruments, editorial projects; occasionally booze brands, like the...
A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....
Just when you thought we were approaching a post-pet-parent era, a brand comes along and proves very much otherwise. Thankfully, though, while pet parenting seems to be alive and well; fingers crossed we’ve left behind the whole rather icky “fur baby” days of things like dog bandanas that read, “My Mom is Sooooo Obsessed with Me”; or dog nail varnish;...
A logo can become a confusing mess when too much is expected of it. Fundamentally, it just needs to be distinct, own-able and simple enough to function across all relevant contexts. How that’s arrived at? That’s up to the designer. By all means, throw everything at the process to meet these requirements but it’s often a process of reduction and...