BP&O Voices
Packaging:
The Extraction Economy
Packaging expert Lisa Cain shares her opinion on tube keys and skincare products....
Exemplary brand collabs don’t compromise: the joyful designs for Midnight Hotdog ‘dog fur mist’ by SMLXL
Back in February, we covered a project that was so delightful I still think of it often (not least thanks to its utterly ridiculous, ingenuously earwormish jingle): HotDog, with its branding by SMLXL. There was, and is, so much to love about this identity: there’s the logo formed of two dogs, one sniffing the other’s bum, reduced to its most...
Logo
Bio by Si Maclennan Studio, 2022
Bio Protocol is a decentralised network accelerating biotech innovation through blockchain infrastructure, AI and community-driven funding. It seeks to codify, coordinate and accelerate scientific discovery. Bio’s new logo, designed by Si Maclennan Studio, expresses these ideas through the suggestion of an organic form but one that is ordered in its geometry and symmetry. The studio go a bit further, describing...
Logo
Benifex by For Different, 2026
Benifex helps organisations deliver benefits, rewards and recognition to people across the world. These benefits aren’t just software, admin or workplace perks (but also, they are) they “show up when life happens, in moments of change, pressure, joy, loss, health, family, money, wellbeing and care”. As a self-employed-then-one-and-two-person business owner, perks aren’t something I’ve had a lot of 😅 so...
If you’ve visited an off-licence, you’ve heard of Lebara – now thanks to Verve, the brand finally makes sense
Lebara. Le-ba-ra. It’s a word that’s become so familiar to many of us, sonically at least, as to have become almost part of the wallpaper. But semantically, conceptually, literally – do many of us really know what it is? If you’re anything like me or the very small sample of around five to six people who just happened to be...
BP&O Voices
Packaging:
Wild Herbs, Wilder Ambitions
Packaging expert Lisa Cain shares her opinion on Herman-Scheer‘s branding and packaging for herbal tea brand Stash....
How & How takes a smart, bright collage-based approach to overhauling Bristol Dockyards
For those outside of Bristol, it’s all too easy to assume that the city is merely a place where Triphop and Dubstep were born; a Mecca for trustafarian types on a perennial ‘gap yahhh’ wearing those trousers that make people look as if they’ve had some sort of toilet issue; a place where the streets are paved with ketamine and...
Logo
HIUT by Pentagram, 2026
Hugh Miller’s team at Pentagram worked with men’s fashion brand HUIT to help tell its story through a new visual identity, crafting a more elevated, premium expression while providing the flexibility for the brand to evolve. Part of this included the design of a new logo. This moves away from what was an aggressive and sharp symbol that called to...
Logo
Xerox by In house, 2026
The last time I recall thinking about Xerox was a year ago, browsing a couple of pages from a Lippincott & CI book from the 1960s. Like IBM, and many post-war technology companies, Xerox has merged with and acquired so much that it’s difficult to tie them to any one thing. Today, it’s all infrastructure and services. Back in the...
Base’s brand for smalltown ’80s seafood spot Ray’s is a masterclass in earnestness done well
It’s always a joy to see an international design agency lavish the same respect, care, and craft on a relatively unknown, thoroughly local, but much-beloved brand as they would on, say, a household name product or world-renowned institution. And that’s exactly what Base Design (Kanal, 4P’s, The Huntington) – which has outposts in New York, Brussels, Melbourne, Geneva, and Saigon...
BP&O Voices
Packaging:
A New Kind of Black Gold
Packaging expert Lisa Cain shares her opinion on Smörgåsbord’s branding and packaging for Coaltown Coffee....
Studio Gruhl’s Global Hypercolour-esque brand identity for Rerun looks to “see what robots see”
Rerun is described as “a unified data layer for physical data that helps teams build smarter robots” which consists of two parts: Rerun SDK, “an open source library and tools for logging, storing, querying, visualising, and training on multi-rate, multimodal data”; and Rerun Hub, a “data catalogue and backend for large scale storage, access, and streaming of robotics data from...