Logo
Escola + Natureza by Polar, 2026
Oooh look at this little logo delight designed by Polar for Brazilian institution Escola + Natureza. The institution transforms urgency and optimism into actions to defend and promote children’s rights by adapting school spaces to new climate realities and reconnect children with the natural world. You can literally see the words ‘urgency’ and ‘nature’ pinned big on a moodboard for...
BP&O Voices
Packaging:
Friction Kills Fantasy
Packaging expert Lisa Cain shares her opinion on Beta Design’s work on Fussy’s refillable hand soap....
OlssønBarbieri rewrites the rulebook on ‘formality’ in its melodrama-infused Theaterbaren identity
Oslo’s Nationaltheatret (simply translated to English as National Theatre) first opened its doors more than a century ago in 1899, and has since come to not only reflect, but actively shape cultural identity in Norway. Having staged everything from more traditional Norwegian dramas from the likes of Henrik Ibsen to experimental contemporary works, the building itself is also a marriage...
Mecca Coffee by Christopher Doyle & Co.
Sydney-based Mecca Coffee started life in 2005, and has since become one of the city’s leading specialty coffee roasters, importers, and retailers. To mark the company’s 20th anniversary, Christopher Doyle & Co. (Ortto, Machine Screen Printers, New Aim), which is also based in Sydney, was brought in to evolve its brand identity across “packaging, merchandising and collateral systems,” Doyle explains....
BP&O Voices
Packaging:
Loud Mouth
Packaging expert Lisa Cain shares her opinion on PepsiCo Design and Innovation’s work on Mirinda....
Logo
Machine Screen Printers by Christopher Doyle & Co., 2026
Okay. This is going to be a review of two halves. I hate the ™. It’s a claim to something that is unregistered, so without the R, it’s pointless. I’ve seen ™ used to create visual balance in an unbalanced logo, or confer some kind of pseudo legitimacy, which aggravates me, but that’s not the case here. So, whyyyy. Drop...
Logo
MaxiHealth by M/OTG, 2026
Look, this logo is going to call to mind a few things, Australia’s ABC logo, for example. But, as much as I am knee deep in logos, with both this blog and running LogoArchive, you have to appreciate a total picture, whether something can be protected, and to what extent? Across all industries, all countries, all time? Are ABC and...
Strangers by Auge Design
Strangers is a new confectionery brand created by Valgosa, a family company dating back to 1912 and seemingly best known as purveyors of saffron. It seems an unlikely starting point for such a boldly positioned brand – and one boasting an exquisite visual identity thanks to Milan-based Auge Design (Erbert, Ginori 1735). According to Auge – which worked across everything...
NoomaLooma by Cotton
NoomaLooma is described as a “platform built around small moments of making”. As far as I can tell, it’s an app in its early stages (at the moment, it’s just for iPhone), and it’s launched with a brand identity created by New York studio Cotton (the design team behind the excellent identity for Eternal Research). The platform was created by...
BP&O Voices
Packaging:
Take The Punch
Packaging expert Lisa Cain looks at Pond’s work Swedish beer brand The Bear....
Dataforeningen by Bielke & Yang
Dataforeningen simply translates as ‘data organisation’ from Norwegian to English, and funnily enough, that’s exactly what the organisation is. Operating nationwide across Norway serving people working in tech, it was looking for a new identity that reflected a shift in who and what it was, and its future aims. Taking on this potentially tricky brief was Oslo-based Bielke & Yang...
Pumpkin by Kuba & Friends
Another week, another branding project for those – love them or loathe them – ‘pet parents’. I honestly thought we were post-pet-parent, but seemingly we’re still very much in the midst of that icky phrasing – the “live, love, laugh” of dogs, a sort of endless bottomless brunch with the #girlies. I’m an ‘elder millennial’, but it all seems disgustingly,...