20(Something) borrows from museum-modernity as much as tech in its new identity for civic software platform Open Point

I’ve no idea what this trend is called, or indeed if it even has a name, but I’m seeing it around a hell of a lot lately: t-shirts (usually very crisp, almost box-fresh-clean, and white) with a tonne of text emblazoned across the back. It doesn’t seem to matter at all what the text says, to means, but there’s a...

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Open Point by 20 (Something), 2026

Open Point is a comprehensive suite of tools that brings Community Engagement and Stakeholder Relationships together under one platform, allowing organisations to listen better, understand insights faster, and act with confidence and compliance. Put simply, it’s an online tool used by local governments and big projects to talk with the public. A gear , a sun and a rotated ‘P’,...

Koto gives programmer forum Stack Overflow a reason to exist in the age of AI

Since starting life in 2008, Stack Overflow has functioned as a website/platform/forum that soon became a sort of internet go-to as a shared notebook or tool guide for programmers: somewhere they can ask questions, answer them, and have them answered by other actual real life people who’ve probably been there and done that, and want to impart the wisdom they’ve...

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Malwarebytes by Redscout, 2026

Malwarebytes has built a legacy of protection, becoming THE malware scanner and cleaner for a ‘deeply technical audience’. Where the category often leans into the fear that surrounds malicious activity online, Malwarebytes favoured a more convivial approach rooted in superhero iconography. This can be seen in the logo, a sharp ‘M’, one that could be emblazoned on the front of...

Makebardo’s charming illustrations for Cairo cafe/music venue E11VN just about rescue a rather hideous brand name

It’s never fun being negative about a project – it’s far more gratifying to show really great work, genuinely exciting or useful brands and organisations – and get under the skin of what makes them so. Obviously, a fair bit of this comes down to subjective taste; taking our own experiences and interpretations and cultural backgrounds and personalities and all...

Industrial, conceptual, and starkly beautiful: DutchScot’s branding for SF sauna and cold plunge, Fjord

Fjord is a new  floating sauna and cold-water plunge experience moored in San Francisco Bay’s Sausalito area. Rather than being exclusively positioned as a wellness-type experience, instead it looks to float, as it were, somewhere between architecture, hospitality and outdoor recreation. It’s a very modern take on the centuries-old tradition of saunas and how they’re used – the shift between...

BP&O Voices

Packaging: Shelf Life

Packaging expert Lisa Cain shares her opinion on reusable packaging....

Pentagram’s designs for male health brand Rugiet are unabashedly phallic, but they work

One of the more hilariously on the, er, nose identities I’ve seen in recent times here in the form of Pentagram New York’s work for Rugiet, a men’s health brand offering personalised, clinically-backed treatments sold exclusively online. Formerly better known as Rugiet Health, Rugiet was founded in Austin, Texas, in 2020 as a telehealth company. Back then, the company was...

JKR overhauls football club Sporting CP by doing what it does best : plundering heritage to build a robustly simple, contemporary brand identity

JKR is perhaps – in recent-ish years at least – best known for its work with Burger King, undoubtedly one of the most oft-cited rebrands of the last decade in design circles. Then it did KFC; before that, the RSPCA, alongside a raft of other household name entities which aren’t acronyms – Uber, Boddingtons, Yahoo, Billington’s sugar. In short, hugely...

BP&O Voices

Packaging: The Art of Subtle Persuasion

Packaging expert Lisa Cain shares her opinion on LG2’s branding and packaging for Health Hut....

Studio Blackburn’s branding for Ellis Butchers is unflinchingly carcass-centric, yet somehow so full of warmth

As a vegan of two decades, and a squeamish one at that, the thought alone of a “whole-carcass butcher business” makes me feel rather queasy – so it’s a testament to Studio Blackburn’s incredible skill that despite my personal nonsense, I absolutely adore this branding project. And I love it not in spite of things like the utterly unflinching, raw-flesh-laden...

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Boligkontoret Danmark by RE-Public, 2026

Boligkontoret Danmark is one of Denmark’s largest non-profit and member-owned housing administrators. Supporting local housing associations and communities with administrative, financial and technical services, they help create well-functioning homes and thriving neighbourhoods across more than 35,000 homes throughout the country, including senior and care housing. Central to the identity is a new logo. This references the Danish national flag but...