Next Steps by Studio Dumbar/DEPT
Tired of kinetic type and motion identities? No? Me neither. I remember the early work of DIA, way back, asking whether this was a flash in the pan. Seemed like the Swiss modernists had been well and truly brought back and given a digital energy. To designers, it may feel like a peak, but globally speaking, it’s still an emerging...
Eurostar by Design Studio
Train related rebrands are often some of the most divisive when it comes to the design community Twittering classes. That’s perhaps unsurprising when you consider the ubiquity of Standards Manual books on design studio coffee tables – and the fact that they’re among the rare graphics projects that get broadsheet attention (for better or worse, as the swathes of National...
Urban Climb by Base Design
‘The weaker the brand character, the greater the need for distinctive visuals’. Said someone, at some stage. And of course, the principle works in reverse. It’s an important point: if the core is strong, the exterior can – and often should – be more malleable, softer, less obviously an exercise in ‘branding’. Countries, cities, communities; we all have a sense...
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NYC Literary Action Coalition by Order, 2023
Couldn’t be simpler, a pen and a ! within the negative space. It takes a small liberty (a fountain pen like that would be useless, and let’s face it, we’re mostly writing on screen) but it delivers maximum effect. Writing with purpose, to enact change. This is beautifully resolved, effortless, ownable and practical, it’ll scale up and down all day...
BrewBird by Mucho
Global strategy, branding, packaging, and graphic design studio Mucho created this colourful new identity for coffee tech startup BrewBird, working with Scottish artist Craig Black. Mucho was appointed to create a new brand identity and ‘memorable’ packaging system to help BrewBird communicate its story around uniting cutting-edge tech, taste, and ‘the artisanal craft of coffee roasters’. According to Mucho, drip...
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Forskningsrådet by ANTI, 2023
One of thousands of generative logos, presented in its most literal articulation as the initial ‘F’. Derived from a mathematical principle (also explored by Armin Hofmann) that seeks to connect points in an optimal way. From this, ANTI created a series of logos and developed a visual language of connections, variations and creativity for Forskningsrådet (The Norwegian Research Council). These brings...
Forskningsrådet by ANTI
2022 was, let’s say, an interesting year for Forskningsrådet (The Norwegian Research Council). The public institution, which provides public funding for research and innovation across a wide range of fields, usually operates without controversy or intense public scrutiny. This changed in September 2021 when Norway held its national elections and got itself a change of government. And along with that,...
BP&O Voices
Paul Belford on Ads:
CBS press ad
A guest article from Paul Belford on Lou Dorfsman and Al Amato’s press advert for CBS (1962). BP&O Voices presents the opinions of industry experts on a wide range of topics....
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Huma by Koto, 2022
Historically speaking, the human figure has been a rendered in countless ways, transforming biology into a symbolic and figurative form for numerous corporate activities, from athletics to fashion to community. There are countless ways to render such a form, with varying degrees of abstraction and effectiveness. Koto’s logo for Huma follows in the footsteps of the modernist corporate identity designers...
Fork & Good by Mother Design
There’s nothing more human than food says Nyati Gupta, CEO and Co-founder Fork & Good. However, the first place people in more temperate regions will feel the effect of climate change will be on their plate. ‘To be able to eat your favourite dishes without the environmental impact, that would be the dream’. Although vegetarianism and veganism have made it to...
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Center Parcs Europe by Design Studio, 2023
Alongside modernising existing parks and investing in new locations, Center Parcs Europe is repositioning with a renewed focus on nature and welcoming more diverse groups of visitors. This will move the business from a leisure option for families with children to a holiday destination for anyone. This is reflected in its welcoming new identity, two letters coming together to embrace...