BP&O Voices
Seth Rowden on Brand Language:
Period puns and CBD tampons. The story of two brands.
A guest article from Seth Rowden on the brand language of two period care brands. BP&O Voices presents the opinions of industry experts on a wide range of topics....
Baseline by Garbett
‘There’s better ways to build’ is Baseline’s opening gambit on its landing page. And Surrey Hills-based Garbett worked with the government and commercial builder to bring this and its core values of simplicity, precision, clarity and transparency to life. ‘Every successful build needs the right foundation’. This notion is expressed through a single unit that expands and grows into a dynamic system of blocks, not quite...
Skateyogi by Order
The skateboarding learning curve is really defined by the individual. There are lessons (passed down or shared online), but much of it is practice (and patience). Further, and perhaps more importantly, skateboarding is expressive, it’s fused with personal style. Timeless tricks are given an individual twist that keep it evolving and competitive. Iconic skateboarding brands have grown out of the...
Detour Beer Co. by Weave
Craft beer has become a hugely competitive market to enter. It seems a rather obvious thing to write, but it’s quite something to have been part of the generation that saw its rise. It’s also provided a lot of great imagery for design blogs, and moved freely between both brand building and just plain visual delight. To see large fridges within...
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GFDT by Kurt Niedermeier, 2021
The Global Facility to Decarbonize Transport (GFDT) is a multi-donor trust fund on a mission to support developing countries implement low-carbon and sustainable transportation solutions. Transport networks and a global environmental concern, a bit of a gift, and Kurt Niedermeier runs with it, weaving road and waterway-like paths through a circle. Lateral bisection, curve and intersections lend the form interest and...
NN North Sea Jazz Festival by Studio Dumbar/DEPT
After seeing Collins’ work for the San Francisco Symphony – a pioneering typographic and digital experiment with Swiss foundry Dinamo – I thought it would be some time before I’d be surprised by another visual identity in the music space. Sure, there’s an abundance of styles and artists to be inspired by within an art that has evolved in tandem...
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Cornerston by Pentagram, 2021
Cornerstone delivers cloud-based and adaptive human resources solutions to help organisations cultivate a work environment of growth, agility and success. Success looks different for each person, and the North Star becomes a metaphor for guiding people forward along their professional journey. This notion becomes the centre of the Cornerstone logo, quite literally as a star placed at centre and forming...
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Harmonic Discovery by Studio Mast, 2022
Modern drug discovery has typically focused on developing tools to design drugs that target a single disease-causing protein at a time. For complex diseases such as cancer, effective drugs must be designed to engage multiple disease proteins simultaneously. This is the approach taken by USA-based Harmonic Discovery, and wonderfully expressed in its name and logo. Designed by Studio Mast, four...
Future Circular Collider by Bleed
After the scientific successes of CERN’s Large Hadron Collider (and its blessed failure to create any world-destroying black holes), the research organisation has an even greater need for speed. The team of scientists over in Geneva has been illuminating the nature of our universe since 2009: accelerating and smashing particles together, then snatching glimpses of their tiny collisions. Their appetite...
Big C Charters by Mucho
Big C Charters is a premier charter service located in the San Francisco Bay Area, offering hands-on fishing trips and excursions. The company gets its name from Christian Cavanaugh, captain, founder and former professional basketball player. With a growing fanbase and fleet, Mucho was commissioned to create a new logo, colour palette and custom typeface for the brand, as well...
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Citroen by In House & Stellantis Design Studio, 2022
Citreon returns to the past, drawing on its heritage to position itself better for the future. No surprises in terms of strategy, they’re all doing it, but practically it makes sense. The limitations of the past (reproducibility in both print and in cast metal) may have changed, however, when brands expect their logos to light up on their electric cars...
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D’Angelo Coffee by Studio Band, 2018
How many coffee logos have you seen? And how many can you remember? Attribution is incredibly difficult, especially in a market that is competitive and creative. How do you move that great coffee experience and expectation between franchises or on to products. In terms of logos too much and it’s difficult to recall, too little and it’s generic. A way...