Two smart aspects to this that make it distinctive, the first is the visual dichotomy of a castle weightlessly floating in a cloud and the use of contrasting shape and positive and negative space to resolve these into a coherent whole. Name and form sets a somewhat ominous tone, embracing a heraldic device as a logo of endurance but realised...
Fashion designer Marc Jacobs heads his own eponymous fashion brand, as well as diffusion lines The Marc Jacobs and Heaven by Marc Jacobs. He was also creative director at Louis Vuitton from 1997 to 2014, where he created the company’s first ready-to-wear clothing line. In his own words, Jacobs’ work is ‘a little preppy, a little grungy, a little couture’, and this...
The influence of the National Rail logo, 1964, by Design Research Unit continues to be felt in contemporary transport identities. Its parallel lines and arrows, a simple integration of tracks and directional motifs can also be seen in the Dutch Railways logo from 1968 by Gert Dumbar, the Swiss Federal Railways logo from 1972 by Hans Hartmann and Lippincot &...
Yes You Can is a non-alcoholic ready-to-drink range developed by former Olympic athlete Tyler Martin. It exists in the growing direct-to-consumer space alongside more traditional channels of distribution that includes major liquor retailers across Australia. Yes You Can launched with three products aimed at a young ‘social “seltzer” crowd’ looking for healthy and sophisticated alternatives to other ready-to-drink products. Helping...
ArtBird intends to make art accessible to people of all personalities and inspire them to create homes as unique as they are. Creative freedom, a friendly invitational personality and a contemporary digital platform converge and are expressed through the form of an abstract bird logo by Mission Design. Its right angle neatly ties in with the art frame as a...
The Art Gallery of New South Wales, founded in 1872 as the New South Wales Academy of Art, suffered from a fragmented brand architecture. Addressing this through a rationalised and simplified system, and reinforcing the master brand across all Gallery collateral became a central part of developing of a new brand identity which would support a repositioning strategy that moved...
Bold and fine, positive and negative, the pictographic and the typographic are woven together by The Click. While the pencil and pen are common and recurring motifs in the design for the literary and arts worlds there remains a powerful immediacy and inclusivity to these that invites all, and is well-suited to a literature development agency based in Norwich (the...
NB Studio employs a striking balance of positive and negative space, and the use of illusory contours to effectively brings to the mind a drum rendered with the most elementary of shapes and managing to derive distinction and immediacy with the minimum of means....
With manufacturing and sales teams throughout Australia, UK and the USA, Autex has grown to become the market leader in interior acoustic products in New Zealand, and the go to choice for leading architects aspiring to reduce the amount of atmospheric noise within cutting-edge residential and commercial spaces. Their products are innovative, produced in a variety of forms and colours,...
Mucho’s logo for Art Walk delivers a playful and smart smile-in-the-mind moment for a family charity event. This is furthered by its use in motion online–humorous and art-related–and through its context walking across various materials combine to form the art trail through Piedmont. Seem more of this project here....
CIRCA5000 is leading the charge towards a sustainable future through responsible investment. This is beautifully articulated through a logo with a dynamic upward trajectory. Ragged Edge convey speed and momentum through dynamic lines, propelling upward and forward a globe....
According to Sweden’s travel and tourism website, craft beer enthusiasts will discover a ‘smorgasbord’ of artisanal, eco-friendly and organic things to drink there, with more microbreweries per capita than any other country (apart from the UK). Omaka joined the scene in September 2020, at the height of the pandemic, and with a slogan to match its fearless attitude: ‘taste before...