NN North Sea Jazz Festival by Studio Dumbar/DEPT
After seeing Collins’ work for the San Francisco Symphony – a pioneering typographic and digital experiment with Swiss foundry Dinamo – I thought it would be some time before I’d be surprised by another visual identity in the music space. Sure, there’s an abundance of styles and artists to be inspired by within an art that has evolved in tandem...
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Cornerston by Pentagram, 2021
Cornerstone delivers cloud-based and adaptive human resources solutions to help organisations cultivate a work environment of growth, agility and success. Success looks different for each person, and the North Star becomes a metaphor for guiding people forward along their professional journey. This notion becomes the centre of the Cornerstone logo, quite literally as a star placed at centre and forming...
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Harmonic Discovery by Studio Mast, 2022
Modern drug discovery has typically focused on developing tools to design drugs that target a single disease-causing protein at a time. For complex diseases such as cancer, effective drugs must be designed to engage multiple disease proteins simultaneously. This is the approach taken by USA-based Harmonic Discovery, and wonderfully expressed in its name and logo. Designed by Studio Mast, four...
Future Circular Collider by Bleed
After the scientific successes of CERN’s Large Hadron Collider (and its blessed failure to create any world-destroying black holes), the research organisation has an even greater need for speed. The team of scientists over in Geneva has been illuminating the nature of our universe since 2009: accelerating and smashing particles together, then snatching glimpses of their tiny collisions. Their appetite...
Big C Charters by Mucho
Big C Charters is a premier charter service located in the San Francisco Bay Area, offering hands-on fishing trips and excursions. The company gets its name from Christian Cavanaugh, captain, founder and former professional basketball player. With a growing fanbase and fleet, Mucho was commissioned to create a new logo, colour palette and custom typeface for the brand, as well...
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Citroen by In House & Stellantis Design Studio, 2022
Citreon returns to the past, drawing on its heritage to position itself better for the future. No surprises in terms of strategy, they’re all doing it, but practically it makes sense. The limitations of the past (reproducibility in both print and in cast metal) may have changed, however, when brands expect their logos to light up on their electric cars...
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D’Angelo Coffee by Studio Band, 2018
How many coffee logos have you seen? And how many can you remember? Attribution is incredibly difficult, especially in a market that is competitive and creative. How do you move that great coffee experience and expectation between franchises or on to products. In terms of logos too much and it’s difficult to recall, too little and it’s generic. A way...
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Perfumehead by Underline Studio, 2022
The name sets the brand up to be a bit of an oddity in the luxury perfume market, and the logo delivers on this too, moulding a ‘P’ into the profile of a head. Its proportions caricature-like and its geometry formal. Underline Studio have created something that is certainly memorable, in the spirit of mid-century modernist design but with an...
BP&O Voices
Paul Belford on Ads:
Polaroid press ad
A guest article from Paul Belford on Doyle Dane Bernbach’s press advert for Polaroid (1980). BP&O Voices presents the opinions of industry experts on a wide range of topics....
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Baseline by Garbett, 2022
It’s a ‘B’ and an ‘L’. A simple monogram for Baseline that expresses, with immediacy, that sense of a urban skyline, floor plans and frameworks. It works well as a static form but gains more as it is functions as a brand building block in which to construct a multiplicity of visual elements. These, however, are not literally buildings, more...
BP&O Voices
Seth Rowden on Brand Language:
Farmyard Frozen – Vibrant language to brighten up your freezer
A guest article from Seth Rowden on Farmyard Frozen’s brand language. BP&O Voices presents the opinions of industry experts on a wide range of topics....