Underline Studio

2022, USA, Fragrance

The name sets the brand up to be a bit of an oddity in the luxury perfume market, and the logo delivers on this too, moulding a ‘P’ into the profile of a head. Its proportions caricature-like and its geometry formal. Underline Studio have created something that is certainly memorable, in the spirit of mid-century modernist design but with an offbeat peculiarity slash whimsy of the present. Scaled down and set within the context of a more elegant visual identity, the Perfumehead logo maintains its character.