2018, Australia, Coffee
How many coffee logos have you seen? And how many can you remember? Attribution is incredibly difficult, especially in a market that is competitive and creative. How do you move that great coffee experience and expectation between franchises or on to products. In terms of logos too much and it’s difficult to recall, too little and it’s generic. A way round both is a uniquely playful idea idea rendered simply. For D’Angelo Coffee, Studio Band neatly convert the D, a typographical quirk of the Italian language, into the universal motif of a coffee cup. Simple, distinctive, creative, hopefully memorable.